🎙️ In this episode, presented by Sports Richmond, VA, Kerri interviews Steve Andrus, the XTERRA America’s Tour Manager. They discuss Steve’s background, the mission & evolution of XTERRA as an outdoor lifestyle brand, & the importance of community engagement in hosting events. Steve shares insights on successful partnerships, the immersive experience of XTERRA events, & the organization’s efforts to involve youth in sports. The conversation also touches on sustainability practices, the role of innovation & technology, & the lessons learned throughout Steve’s journey with XTERRA. Here’s some key takeaways:
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