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Brownwood Expands its Digital Presence on Playeasy

The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.

Overview

Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.

β€œWe are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”

Robert Anders, City of Brownwood Sports Coordinator

Brownwood By the Numbers

  • 22 Soccer Fields
  • 18 Hole Disc Golf Course
  • 8 Tennis Courts
  • 6 Baseball Fields
  • 6 Softball Fields
  • 2 Golf Courses

Approach

Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.

Playeasy activates Brownwood around 3 key pillars

1. Utilizing everything included within their Gold Subscription

By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.

2. Marketing their events to organically grow across Playeasy & Google

Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.

3. Growing brand awareness & telling their story by posting content

With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.

Brownwood’s Engagement on Playeasy by the Numbers

Data from 90 days between 10/12/2022-1/10/2023

View the full case study here | View Visit Brownwood on Playeasy

Check out Brownwood’s Upcoming Events

  • πŸŒοΈβ€β™‚οΈπŸŽ‰ Swing into action at Birdies on the Bayou! πŸŽ‰πŸŒοΈβ€β™€οΈ Join us from April 17-20, 2024, at the scenic Brownwood Country Club for an exhilarating four-day golf tournament that promises competition and camaraderie. Whether you're aiming to showcase your skills against some of the best adult golfers or just looking to enjoy the beautiful landscapes and challenging greens, Birdies on the Bayou is the perfect event! Don't miss your shot – registration is now open! Secure your spot and […]
  • πŸŒοΈβ€β™‚οΈπŸŒŸ Swing into Action at the Bluebonnet Championship! πŸŒŸπŸŒοΈβ€β™€οΈ Mark your calendars for the most thrilling high school golf showdown of the year! On May 4th and 5th, 2024, the picturesque greens of Brownwood, Texas will be buzzing with the competitive spirit and sheer talent of young golfers aspiring to be champions. Prepare to witness precision, passion, and the drive to win as these young athletes put their skills to the test in an unforgettable 2-day golfing extravaganza. Whether […]
  • πŸ€πŸŒŸ Get ready for the thrill of high school hoops like you've never seen before! The FCA Big Country All Star Basketball Game is bouncing into Brownwood, TX, and it's your chance to witness the future of basketball in a one-night-only showdown of epic proportions. πŸŒŸπŸ€ Join us on June 8th, 2024, at the heart of basketball excitement β€” 500 E Baker St, Brownwood, TX 76801 β€” for an all-star spectacle featuring the most talented high school players from […]

Check out Things to Do in Brownwood

  • Introducing the 10 Mile Tasting Room & Craft Kitchen, where exquisite craft cocktails and delicious farm-to-table meals come together for an unforgettable dining experience. Located at 401 Center Ave, Brownwood, TX 76801, our cozy and relaxing atmosphere is perfect for enjoying an evening out with friends or a romantic date night. Our menu features locally […]
  • Looking for a convenient and stress-free way to travel? Look no further than Abilene Regional Airport! Located at 2933 Airport Blvd in Abilene, Texas, our modern airport offers everything you need to get where you're going. With non-stop flights to major cities across the country, you'll be on your way before you know it. Our […]
  • Welcome to Austin-Bergstrom International Airport, your gateway to Austin, Texas! Our airport is conveniently located just minutes away from downtown Austin and offers numerous flight options to connect you to destinations all around the world. We pride ourselves on providing top-notch customer service and a clean and comfortable airport experience for all travelers. With a […]
  • Discover the authentic taste of freshly baked artisan goods at our location in Brownwood, Texas. At Baked Artisan Goods, we use only the finest quality ingredients, sourced locally whenever possible, to offer you a delicious range of bread, pastries, desserts, and cakes. Whether you're craving our signature croissants, decadent cinnamon rolls, or savory pretzels, we're […]
  • Shop till you drop in style at Bealls! Conveniently located at 509 W Commerce St Suite A, Brownwood, TX 76801, USA, our store offers a wide variety of fashionable apparel and accessories for men, women, and children. With the latest trends and affordable prices, our collection is perfect for style-conscious shoppers who want the best […]
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