Brownwood Expands its Digital Presence on Playeasy
The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.
Overview
Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.
“We are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”
Robert Anders, City of Brownwood Sports Coordinator
Brownwood By the Numbers
- 22 Soccer Fields
- 18 Hole Disc Golf Course
- 8 Tennis Courts
- 6 Baseball Fields
- 6 Softball Fields
- 2 Golf Courses
Approach
Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.
Playeasy activates Brownwood around 3 key pillars
1. Utilizing everything included within their Gold Subscription
By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.
2. Marketing their events to organically grow across Playeasy & Google
Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.
3. Growing brand awareness & telling their story by posting content
With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.
Brownwood’s Engagement on Playeasy by the Numbers
Data from 90 days between 10/12/2022-1/10/2023
- 1,272 Total Profile Views
- 985 Upcoming Event Views
- 93 Facility Views
- TexasBank Brownwood Holiday Classic: 592 Event Page Views
- Howard Payne Baseball Bonanza: 366 Event Page Views, 56 Registration Clicks
View the full case study here | View Visit Brownwood on Playeasy
