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Brownwood Expands its Digital Presence on Playeasy

The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.


Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.

“We are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”

Robert Anders, City of Brownwood Sports Coordinator

Brownwood By the Numbers

  • 22 Soccer Fields
  • 18 Hole Disc Golf Course
  • 8 Tennis Courts
  • 6 Baseball Fields
  • 6 Softball Fields
  • 2 Golf Courses


Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.

Playeasy activates Brownwood around 3 key pillars

1. Utilizing everything included within their Gold Subscription

By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.

2. Marketing their events to organically grow across Playeasy & Google

Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.

3. Growing brand awareness & telling their story by posting content

With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.

Brownwood’s Engagement on Playeasy by the Numbers

Data from 90 days between 10/12/2022-1/10/2023

View the full case study here | View Visit Brownwood on Playeasy

Check out Brownwood’s Upcoming Events

  • 🔥⚾ Step up to the plate at the STS State Tournament! ⚾🔥 Gear up for an electrifying weekend of youth baseball, hosted by Small Town Select Tournaments. This prestigious event will unfold from June 15-16, 2024, at the scenic grounds of the Bert Massey Sports Complex, Brownwood, TX. Whether you’re swinging for the fences or cheering from the sidelines, experience the thrill of competition and the joy of sportsmanship amidst Texas’s finest up-and-coming talent. Don’t miss your chance to […]
  • 🔥 Get ready to turn up the heat! 🥎 Join us for the NCS Heat Wave, the premier youth softball tournament event of the summer! Happening in Brownwood, TX, this fiery competition will run from June 22 to June 23, 2024. Hosted by National Championship Sports, a renowned name in athletic tournaments, you're in for intense plays, heart-pounding matches, and unforgettable team spirit. Whether you're aiming to showcase your skills, watch future stars in action, or simply enjoy a […]
  • 🌟 Swing into the summer season with a spectacular showdown at the Texas Teenage Baseball 8U/12U/14U District Championships! 🏆 Set in the heart of Texas in Brownwood, this thrilling event kicks off on June 24, 2024, and promises five days of competitive baseball, ending on June 28, 2024. Hosted by TTAB District Tournament, young athletes from across the state will gather to showcase their skills, determination, and teamwork. Whether you're cheering for the spirited 8U rookies, the dynamic 12U […]

Check out Things to Do in Brownwood

  • Introducing the 10 Mile Tasting Room & Craft Kitchen, where exquisite craft cocktails and delicious farm-to-table meals come together for an unforgettable dining experience. Located at 401 Center Ave, Brownwood, TX 76801, our cozy and relaxing atmosphere is perfect for enjoying an evening out with friends or a romantic date night. Our menu features locally […]
  • Looking for a convenient and stress-free way to travel? Look no further than Abilene Regional Airport! Located at 2933 Airport Blvd in Abilene, Texas, our modern airport offers everything you need to get where you're going. With non-stop flights to major cities across the country, you'll be on your way before you know it. Our […]
  • Welcome to Austin-Bergstrom International Airport, your gateway to Austin, Texas! Our airport is conveniently located just minutes away from downtown Austin and offers numerous flight options to connect you to destinations all around the world. We pride ourselves on providing top-notch customer service and a clean and comfortable airport experience for all travelers. With a […]
  • Discover the authentic taste of freshly baked artisan goods at our location in Brownwood, Texas. At Baked Artisan Goods, we use only the finest quality ingredients, sourced locally whenever possible, to offer you a delicious range of bread, pastries, desserts, and cakes. Whether you're craving our signature croissants, decadent cinnamon rolls, or savory pretzels, we're […]
  • Shop till you drop in style at Bealls! Conveniently located at 509 W Commerce St Suite A, Brownwood, TX 76801, USA, our store offers a wide variety of fashionable apparel and accessories for men, women, and children. With the latest trends and affordable prices, our collection is perfect for style-conscious shoppers who want the best […]
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