Brownwood Expands its Digital Presence on Playeasy

The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.

Overview

Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.

“We are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”

Robert Anders, City of Brownwood Sports Coordinator

Brownwood By the Numbers

• 22 Soccer Fields
• 18 Hole Disc Golf Course
• 8 Tennis Courts
• 6 Baseball Fields
• 6 Softball Fields
• 2 Golf Courses

Approach

Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.

Playeasy activates Brownwood around 3 key pillars

1. Utilizing everything included within their Gold Subscription

By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.

2. Marketing their events to organically grow across Playeasy & Google

Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.

3. Growing brand awareness & telling their story by posting content

With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.

Brownwood’s Engagement on Playeasy by the Numbers

Data from 90 days between 10/12/2022-1/10/2023

• 1,272 Total Profile Views
• 985 Upcoming Event Views
• 93 Facility Views
• TexasBank Brownwood Holiday Classic: 592 Event Page Views
• Howard Payne Baseball Bonanza: 366 Event Page Views, 56 Registration Clicks

View the full case study here | View Visit Brownwood on Playeasy

Check out Brownwood’s Upcoming Events

• Big Bang College Showcase Tournament
  Get ready for an unforgettable weekend of high school softball action at the Texas Fury College Showcase Tournament, hosted by West Texas Fury Softball! Swinging for the fences at the Bert Massey Sports Complex in Brownwood, TX, this premier event takes place on July 27-28, 2024. Witness the region’s top talent as they compete in a thrilling display of skill, grit, and teamwork. Scouts and fans alike won’t want to miss this electrifying showcase that promises nail-biting games, standout […]
• NCS CTX Scorcher
  🔥 Get ready to ignite the diamond at the NCS CTX Scorcher! 🔥 Join us for an unforgettable Youth Softball Tournament hosted by National Championship Sports in Brownwood, TX, from August 17-18, 2024. This is your chance to showcase your talent, compete against top-tier teams, and experience the electrifying atmosphere of high-stakes softball action. Whether you're batting for glory, pitching for dominance, or cheering from the stands, the Scorcher promises thrilling games, fierce competition, and memories that will last […]
• NCS Fall Classic
  Get ready for an unforgettable weekend at the NCS Fall Classic Youth Softball Tournament, taking place from September 21-22, 2024, at the picturesque Bert Massey Sports Complex in Brownwood, TX! Hosted by the esteemed National Championship Sports organization, this thrilling event promises top-notch competition and electrifying action for players and fans alike. Feel the rush of competing against elite youth teams in a stunning, state-of-the-art setting. Don't miss out on your chance to be part of this premier event—registration […]
• NCS Pink Out
  Get ready for the ultimate showdown at the NCS Pink Out Youth Softball Tournament in Brownwood, TX! From October 12-13, 2024, the best young athletes will converge at 3266-3298 Milam Dr for an exhilarating weekend of top-tier competition and heart-pounding excitement! Hosted by National Championship Sports, this thrilling event promises fierce battles, unforgettable memories, and endless fun for players and fans alike. Don your pink gear and support an incredible cause while cheering on the next generation of softball […]
• NCS November Bash
  Get ready for the ultimate showdown at the NCS November Bash Youth Softball Tournament! Taking place on November 2-3, 2024, at the premier fields of 3266-3298 Milam Dr, Brownwood, TX, this is where the future stars of softball shine. Hosted by the renowned National Championship Sports, this event promises high-octane action, fierce competition, and unforgettable moments. Teams from across the region will battle it out for supremacy, offering an incredible opportunity for young athletes to showcase their skills. Don't […]

Check out Things to Do in Brownwood

• 10 Mile Tasting Room & Craft Kitchen
  Introducing the 10 Mile Tasting Room & Craft Kitchen, where exquisite craft cocktails and delicious farm-to-table meals come together for an unforgettable dining experience. Located at 401 Center Ave, Brownwood, TX 76801, our cozy and relaxing atmosphere is perfect for enjoying an evening out with friends or a romantic date night. Our menu features locally […]
• Abilene Regional Airport
  Looking for a convenient and stress-free way to travel? Look no further than Abilene Regional Airport! Located at 2933 Airport Blvd in Abilene, Texas, our modern airport offers everything you need to get where you're going. With non-stop flights to major cities across the country, you'll be on your way before you know it. Our […]
• Austin-Bergstrom International Airport
  Welcome to Austin-Bergstrom International Airport, your gateway to Austin, Texas! Our airport is conveniently located just minutes away from downtown Austin and offers numerous flight options to connect you to destinations all around the world. We pride ourselves on providing top-notch customer service and a clean and comfortable airport experience for all travelers. With a […]
• Baked Artisan Goods
  Discover the authentic taste of freshly baked artisan goods at our location in Brownwood, Texas. At Baked Artisan Goods, we use only the finest quality ingredients, sourced locally whenever possible, to offer you a delicious range of bread, pastries, desserts, and cakes. Whether you're craving our signature croissants, decadent cinnamon rolls, or savory pretzels, we're […]
• Bealls
  Shop till you drop in style at Bealls! Conveniently located at 509 W Commerce St Suite A, Brownwood, TX 76801, USA, our store offers a wide variety of fashionable apparel and accessories for men, women, and children. With the latest trends and affordable prices, our collection is perfect for style-conscious shoppers who want the best […]