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Frisco, Texas designated as Ones to Watch by Sports Business Journal
Sports Business Journal (SBJ) presents its much-anticipated 2024 Best Sports Business Cities (BSBC) rankings, a comprehensive analysis focusing on U.S. cities that have demonstrated recent success in attracting and hosting a diverse array of sporting events. The unveiling of this year’s results is a testament to the booming sports travel and tourism sector, with significant investments, increased sporting event bids and a surge in municipal funding earmarked for event attraction.
As part of the Best Sports Business Cities franchise for 2024, Sports Business Journal (SBJ) spent six months conducting an exhaustive research study on American cities that are the most successful at attracting and hosting sports events. The rankings are the result of an extensive database, including 1,500 events that took place or were awarded from January 1, 2017, through December 31, 2023, while considering cities with their own convention space, sports venues, and dedicated sports commission/CVB staff as stand-alone markets. They also completed interviews with high-level sports executives across several verticals and incorporated their feedback into the findings.
As the list of host cities was segmented, Frisco, Texas, was designated among the Ones to Watch. What puts Frisco on this lookout list? SBJ cited the $500 million PGA Frisco development, the pro teams headquartered here, including the Cowboys, Stars, and FC Dallas, the stadiums, and the versatility of The Star. These things combined with easy access from two major airports in Dallas have helped Frisco rapidly become ‘a sports event-hosting juggernaut’.
Frisco is featured as part of a Special Report announced in the March 18 issue of Sports Business Journal. See the entire digital issue here or online version here.
Sports Business Journal (SBJ), a subsidiary of Leaders Group Sports, an Advance company, sits at the epicenter of the sports industry. Headquartered in Charlotte, SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered through multiple media platforms, and hallmark events. To learn more visit: http://www.sportsbusinessjournal.com.
SBJ Media Contact: Loren Williams, Creative Manager, (817) 952-5669, lwilliams@sportsbusinessjournal.com
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.
Visit Frisco
Whether you enjoy baseball, football, basketball, soccer, hockey, cycling, swimming, gymnastics, lacrosse, tennis, golf, powerlifting, cheerleading, dance…. we could go on, but we’d likely run out of page space. Bottom line. Frisco has sports and lots of them. From professional to recreational, international to youth competitions, when it comes to athletics, you can find them in Sports City USA Did you know Frisco is home to several teams? That’s correct. Teams that call Frisco home include the NFL’s Dallas Cowboys at Ford Center at The Star; MLS’s FC Dallas at Toyota Stadium; MLB’s Class AA affiliate of the Texas Rangers, the Frisco RoughRiders at Riders Field; the NHL’s Dallas Stars at Children's Health StarsCenter; NBA’s G League affiliate of the Dallas Mavericks, the Texas Legends, at Comerica Center. Whether you want to cheer these teams on during a game, catch a practice or pay a visit to their world-class facilities, you can do so, right here in Frisco. Along with professional sports, Frisco hosts several major annual events throughout the year. If you’re a fan of football, make plans to be in Frisco in December for the Frisco Bowl and watch NFL greats golf in March during THE PRO FTB. Fans of gymnastics won’t want to miss the WOGA Classic in Frisco in the early spring. International tennis hits Frisco in February with the Dallas Open ATP 500 is held at Ford Center at The Star. Looking for a location to host your next tournament or sporting event? You’ve come to the right place. Visit Frisco is your one-stop connection for sports venues, hotels, and so much more. Known for its world-class venues and recognition as the "Top Place to Raise an Athlete" by Men’s Journal, Frisco offers small to large-scale sporting events superior facilities, a convenient location, as well as a broad selection of hotels, after-tournament entertainment and dining options.
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