How the 2024 Marucci World Series Has Gotten Discovered Across the Internet through Playeasy
Overview
The 2024 Marucci World Series, a premier youth baseball tournament, is scheduled to take place in Baton Rouge, LA this July. Organized in partnership with Visit Baton Rouge, the event’s digital promotion has been driven through its event microsite on Playeasy. This case study breaks down the organic reach and engagement on the event microsite, which has gained significant traction through Google searches and the collaborative promotional efforts by Visit Baton Rouge, Marucci, and local business partners.
About the Event
The Marucci World series is an annual youth club baseball tournament hosted by the renowned baseball equipment brand, Marucci. The invitational tournament brings teams from across the globe, from Seoul, South Korea, to various locations across the United States. Since 2017, the tournament has been held right in Marucci’s home base, Baton Rouge, LA. In partnership with Visit Baton Rouge, Louisiana State University, Southern University, and many others, the weeklong event leaves a widespread impact on the greater Baton Rouge community.
“It truly is a citywide event. Participants will be staying and playing all over Baton Rouge, bringing traffic to local restaurants and retail outlets near the ballfields,” Jason Suitt, Director of Sports Development at Visit Baton Rouge shares.
Visit Baton Rouge marketed the event on Playeasy through a dynamic, Google-optimized, comprehensive event microsite to share with Marucci and participants. Learn more about its traction below!
View the 2024 Marucci World Series on Playeasy
Event Page Performance
In the past 180 days, the 2024 Marucci World Series event page has received 7,223 views on Playeasy. This notable figure showcases the effectiveness of the event microsite’s organic reach. Over 4,000 of these views have originated from organic search traffic via Google, due to Playeasy’s strong search engine optimization (SEO) and Google ranking.
The thousands of views are also thanks to the page’s promotion by Visit Baton Rouge and Marucci. Visit Baton Rouge’s team created the event page and shared the public link with Marucci, who directly shared it with the event’s participants and spectators. By getting it in the hands of the participants early, teams are able to plan their stay and discover nearby attractions and discounts in advance.
Key Promotion Strategies:
- Organic Search Traffic:
- The event page benefits from high visibility on search engines, consistently appearing among the top three search results for “Marucci World Series,” which significantly drives organic traffic.
- This strong search engine presence has been instrumental in attracting a wide audience, including participants, families, and local businesses interested in the event.
- Collaborative Promotion:
- Visit Baton Rouge and Marucci have engaged in targeted marketing efforts to maximize reach. Marucci and their event registration platform have shared the event microsite link directly to participating teams, enhancing awareness and engagement.
- Local promotion efforts have included partnerships with businesses such as Top Golf, which has offered free 30-minute gameplay for participants. These collaborations not only enhance the event experience but also attract additional attention to the event page.
- Comprehensive Information Hub:
- The event page serves as a centralized hub of pre and post event information, providing details about hotel accommodations, local attractions, and promotional discounts. This comprehensive approach has been well-received by visitors viewing the page.
- The inclusion of hotel information and local attractions is particularly beneficial for out-of-town participants and their families, encouraging longer stays and greater economic impact on the local community.
- Ongoing Local Business and Event Promotions:
- The promotional activities are dynamic and ongoing, with additional partnerships and offers being secured as the event date approaches. This strategy ensures interest and continuous traffic growth.
- Looking ahead, Visit Baton Rouge is already leveraging the Playeasy platform for future events, such as promoting their hotels for the New Orleans Super Bowl in 2025, demonstrating the long-term value and adaptability of the platform for major events.
“We are starting to get traction through local promotion. Top Golf has jumped on board with a free thirty-minute game play for our group, and other businesses are offering group promotions. We’re seeing a lot of interest from our community partners and event attendees as the event approaches.”
Jason Suitt, Visit Baton Rouge
Impact and Future Data Analysis
The organic reach and engagement of the 2024 Marucci World Series event page on Playeasy highlight the success of a well-coordinated digital marketing strategy for sporting events. The substantial page views reflect the power of Playeasy’s SEO, widespread organic reach, and promotion of the event page by the host Destination and Event Organization.
Before and after the event, Playeasy’s real-time analytics dashboards on the event page empower the host Destination and Organization to measure the event’s traction. Post-event, an analysis of the event page’s traffic and participant demographics will provide deeper insights into the reach and impact of these efforts. This data will be invaluable for refining future promotional strategies and enhancing the success of upcoming events.
“The event page shows up high on search engines, driving significant organic traffic. After the tournament, we’ll analyze the event page’s reports to see where teams came from and correlate that with our viewership data. I’m really interested to see how it all shapes up as a follow-up report.”
Jason Suitt, Visit Baton Rouge
Conclusion
The 2024 Marucci World Series event page on Playeasy stands as a testament to the power of organic reach and collaborative marketing by host Destinations and Event Organizations. Through strategic SEO, local partnerships, and event microsite sharing, the event has achieved significant visibility and engagement. As the event approaches and further promotions are implemented, the anticipation and impact of the Marucci World Series are set to grow, promising yet another successful event in Baton Rouge.
