Media personality Will Lowery to host AJGA event

By Amanda Cantor

Braselton, GA – The American Junior Golf Association is excited to announce a new partnership with Will Lowery, one of golf’s most impactful media personalities. Lowery will partner with the AJGA to host a spring event, that will continue to bring junior golf opportunities to North Carolina. He will serve as the tournament host sponsor for the event with plans for a continued partnership in the future.  

 “I’m honored to partner with AJGA to host The Will Lowery Junior Championship. It’s a great opportunity to share my passion for junior golf and bring visible equity to the game. Because we can’t be what we don’t see,” said Will Lowery.  

Known for his signature cross-handed grip, Will’s reverse swing style and dreadlocks are shattering the perception of what a golfer should look like. Lowery is engaged in all facets of golf. He is the Creator and Host of NBC Sport’s podcast Beyond the Fairway and NBC GolfPass’ docuseries Home Course Advantage, the Tour Ambassador for Steph Curry’s Underrated Golf Tour, and a PGA TOUR host and broadcaster. He founded Crosshand Productions to use the power of culture and education to create opportunities that change the landscape of golf.  

“The AJGA is really excited to have Will Lowery host an AJGA tournament for the 2023 season,” said Chief Business Officer, Jason Etzen. “This is the first time the AJGA has ever partnered with a media personality, and we are looking forward to the opportunity to grow our partnership and create more brand awareness to junior golf opportunities through all of Will’s media channels.” 

The inaugural event, named the Will Lowery Junior Championship, will be held at Carolina Trace Country Club on April 14- 16, 2023, with the addition of a qualifier to be held on the 13th. The 54-hole stroke play event will host the top 12–19-year-olds from around the world. The Open tournament allows an opportunity for all AJGA members in the field to strengthen their skills and build status. 

“Thank you for allowing us to host AJGA once again this year. Our members have enjoyed volunteering their time over the years and they love getting the opportunity to watch the next generation of champions compete. Both our members and our staff are excited to welcome new and old faces to Carolina Trace Country Club this year,” said Carolina Trace’s General Manager, PGA, Raymond Reyes. “We are also excited to have Will Lowery here. It is a great opportunity to have a strong impact-driven influencer during the tournament. One aspect that CTCC strives for is involving youth and I believe that Will is going to have a significant influence on the youth participation in this tournament. I also hope we get to see his cross-handed grip in live action!” 

For more information contact Amanda Cantor in the AJGA Communications Department (acantor@ajga.org). 

About the AJGA  

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships, and has an annual junior membership (boys and girls, ages 12-19) of more than 7,900 members from 50 states and 51 foreign countries. Through initiatives like the Achieving Competitive Excellence (ACE) Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation. 

TaylorMade and adidas are the AJGA’s National Sponsors, supporting the AJGA for more than 25 years. TaylorMade has served as the Official Ball of the AJGA since 2016. adidas has been the Official Apparel and Footwear of the AJGA since 2017.  Rolex, in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004.  

AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 1,000 victories on the PGA and LPGA Tours. AJGA alumni include Patrick Cantlay, Billy Horschel, Collin Morikawa, Scottie Scheffler, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Jessica Korda, Nelly Korda, Cristie Kerr, Stacy Lewis, Inbee Park and Lexi Thompson.