Destinations
Visit Baton Rouge
Our Place, Your Pace – Visit Baton Rouge Launches New Branding
As part of National Travel and Tourism Week, Visit Baton Rouge has officially launched our new brand and advertising campaign.
The “Our Place, Your Pace” campaign comes to life after a yearlong brand study with Luckie & Company and developed in part by Baton Rouge-based agency, Mesh. The campaign highlights the distinctive and metropolitan experiences Baton Rouge offers, inviting visitors to savor its rich history, vibrant flavors and the warm hospitality of locals—all at their own pace.
Our new logo mark is inspired by the quatrefoil shape that appears in architecture and design throughout the city. Its approachable yet refined feel embodies Baton Rouge’s sense of laid-back luxury and will be employed visually to suggest a window through which to see the city’s rich collection of offerings.
Visit Baton Rouge is also excited to share its 2024 Impact Report and the numbers generated through tourism to the Baton Rouge area.
-9 million total visitors
-306 meetings, conventions and sports events
-90,918 room nights booked
-$1.7 billion in total visitor spend
– Over 109 million in total PR reach across earned and owned media
-11.7 million people reached through social media
-3.1 million website page views
-38,500 jobs supported
The proof is in the numbers. Let us show you why Baton Rouge is a great destination to host your sports event. From our Southern charm to our world-class culinary scene, Visit Baton Rouge is committed to providing your event with an unforgettable experience that extends beyond the playing field – at your own pace.
Visit Baton Rouge
Baton Rouge is the Home of Champions! Baton Rouge is the capital of Louisiana, better known as Sportsman’s Paradise, and home to both Louisiana State University and Southern University sports teams. With numerous facilities that can accommodate sports ranging from baseball and soccer to waterskiing and golf, the Red Stick takes sports and recreation to the next level. In addition to professional venues, Baton Rouge offers several recreational options through various parks including skating, biking, boating, and kayaking, to name a few. Whether you’re taking it easy or taking it all in, Baton Rouge is where visitors discover everyday richness at your own pace. Unique Culture Baton Rouge boasts a unique culture, where the rhythms of Mardi Gras, the Baton Rouge Blues Festival and other vibrant festivities make the city come alive. Home to several family-friendly attractions like the Louisiana Art & Science Museum and delectable restaurants like Phil's Oyster Bar, we'd look forward to pairing the excitement of your sporting event with a touch of Southern charm, creating an unforgettable experience that extends beyond the playing field. Location & Travel Situated conveniently along interstates 10 and 12, Baton Rouge offers a range of travel options that are easily accessible. If you're arriving by plane, our airport ensures ease with frequent flights via American, United, and Delta to and from five major hubs: Atlanta (ATL), Charlotte (CLT), Dallas-Ft. Worth (DFW), Houston Intercontinental (IAH), and Washington DC (DCA). Within the city, seamless transportation is at your fingertips, ranging from the Capital Area Transit System (downtown) to convenient services like Uber and Lyft, as well as bike rentals for a more active exploration option. Hotels Baton Rouge offers an extensive array of 8,500 hotel rooms within East Baton Rouge Parish. Nestled just minutes away from bustling shopping centers and delightful restaurants, our hotels stand ready to offer exceptional service to both your competitors and their families. Services We will create a genuine partnership with your sporting event by offering financial assistance or tailored incentives for qualifying events. In addition to these incentives, we extend the courtesy of arranging site visits to potential sporting facilities, providing complimentary promotional materials, and comprehensive event marketing and publicity support. Our dedicated team will liaise with venues and hotels to ensure seamless arrangements for you and your team, going the extra mile to create an unforgettable experience. We take pride in offering unique experiences such as lively second lines, opportunities for competitors to capture moments with a baby gator, curated gifts from local artisans, and more, leaving a lasting impression. Post-event, we provide a comprehensive end-of-event report, encompassing insights into economic impact and beyond. We invite you to visit and take in the distinctive and metropolitan experiences Baton Rouge offers, inviting visitors to savor its rich history, vibrant flavors and the warm hospitality of locals—all at their own pace.
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