Our Place, Your Pace – Visit Baton Rouge Launches New Branding

As part of National Travel and Tourism Week, Visit Baton Rouge has officially launched our new brand and advertising campaign.

The “Our Place, Your Pace” campaign comes to life after a yearlong brand study with Luckie & Company and developed in part by Baton Rouge-based agency, Mesh. The campaign highlights the distinctive and metropolitan experiences Baton Rouge offers, inviting visitors to savor its rich history, vibrant flavors and the warm hospitality of locals—all at their own pace.

Our new logo mark is inspired by the quatrefoil shape that appears in architecture and design throughout the city. Its approachable yet refined feel embodies Baton Rouge’s sense of laid-back luxury and will be employed visually to suggest a window through which to see the city’s rich collection of offerings.

Visit Baton Rouge is also excited to share its 2024 Impact Report and the numbers generated through tourism to the Baton Rouge area.

-9 million total visitors
-306 meetings, conventions and sports events
-90,918 room nights booked
-$1.7 billion in total visitor spend
– Over 109 million in total PR reach across earned and owned media
-11.7 million people reached through social media
-3.1 million website page views
-38,500 jobs supported

The proof is in the numbers. Let us show you why Baton Rouge is a great destination to host your sports event. From our Southern charm to our world-class culinary scene, Visit Baton Rouge is committed to providing your event with an unforgettable experience that extends beyond the playing field – at your own pace.