Event Organizer
XTERRA
Partnerships with Purpose: How XTERRA and Ruidoso Are Building Beyond the Finish Line
XTERRA is proud to build partnerships that elevate communities—celebrating local culture, revitalizing regional economies, and inviting the world to discover the beauty of nature, heritage, and human connection.
https://www.cloudcroftreader.com/p/xterra-world-championship-off-road
Through thoughtful collaboration and amplified global visibility, our events shine a spotlight not just on racing—but on the places and people that make each experience unforgettable.
A recent example is our partnership with the Village of Ruidoso, New Mexico. In a public announcement hosted at Downshift Brewing Company—co-founded by local entrepreneur Shelby Rist Gutierrez—Mayor Lynn Crawford shared the community’s excitement about hosting the XTERRA World Championship from 2026 to 2028. This landmark collaboration brings XTERRA’s three-decade legacy to Grindstone Lake and Wingfield Park, supporting not only outdoor adventure tourism but also regional recovery following the 2024 Salt and South Fork Fires.
As XTERRA U.S. Tour Manager Steve Andrus notes:
“Our collaboration doesn’t stop at hosting a race. We’re committed to bringing high-quality experiences, supporting trail development, and enhancing Ruidoso’s already-vibrant festival atmosphere.”
Neighboring towns are also rallying behind this vision. Mayor Timothy King of Cloudcroft and Parks & Recreation Advisory Board member Amy Coor joined the celebration—underscoring the regional spirit of collaboration.
This is just one example of how XTERRA’s partnerships with municipalities, local businesses, and community leaders create enduring impact—well beyond the finish line.
XTERRA
XTERRA is a global lifestyle brand that champions the outdoor enthusiast in their pursuit of relentless adventure. Rooted in sustainability, inspired by nature, and fueled by raw challenge, the XTERRA community consists of those who aspire to get out, discover, and live more. Not bound by geography, ethnicity, or race, we are a diverse group of voices that strive to empower and protect the places where we play. What began more than two decades ago when the sport of cross-tri was born on the shoreline of Maui, has now grown to become the world’s premiere off-road triathlon racing series. And now with 13 off-road event categories spread across 47 countries, XTERRA continues to be driven by an ever-growing community of impassioned adventurers seeking personal challenge across every natural terrain.
Want to post to the Playeasy network?
Create a post