Event Organizer
MARS
Reimagining Recreation: The Story Behind Mars and the Rise of Competitive Kickball w/ Arion Herbert
šIn this conversation, Kerri & Arion Herbert discuss the inception & growth of MARS, a rapidly growing adult kickball organization. Arion shares his journey from starting a local recreational league to navigating the sports tourism landscape & building partnerships with various destinations. They delve into the competitive nature of adult kickball, the importance of community engagement, & the role of technology in enhancing the player experience. Arion emphasizes inclusivity & diversity within the sport, sharing initiatives aimed at creating a welcoming environment for all. The conversation wraps up with insights on lessons learned & future plans for MARS.
Key topics covered include:
ā¢ Arion’s journey in founding MARS highlights his vision for scaling adult kickball to foster stronger community connections.
ā¢ The tight-knit kickball community thrives on support & intense gameplay, with MARS focused on delivering exceptional event experiences.
ā¢ Building organic relationships with destinations is crucial for success, paving the way for MARS to expand to nine events in the coming year.
ā¢ Social media & technology has been key in growing the MARS brand & community, earning ESPN coverage, national sponsors, & viral success.
ā¢ Inclusivity is a core value for MARS, with divisions & initiatives for players with disabilities.
View MARS on Playeasy: https://www.playeasy.com/organization
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Follow MARS: ā @playmarsportsā
Follow TurfWars: ā @turfwarskickball
MARS
Since 2016, our organization has been committed to offering each and every one of our participants with a sports and social experience like none other. We welcome all athletic skill levels, and promote an environment that allows all of our participants to connect both on and off the field of play.
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