The Playeasy Warmup Podcast: The Sport of Grid: How United Grid League is Redefining Team Sports
In this episode of the Playeasy Warmup Podcast, presented by Discover Davis, we sit down with Ruby George, Co-Founder of the United Grid League, to explore the creation and evolution of one of the most fast-paced, strategic, and exciting emerging sports—GRID. Ruby shares how this high-intensity, co-ed team sport stands apart, blending power, speed, and tactics in a way that captivates both athletes and fans.
We go behind the scenes into what it takes to scale a new sport from the ground up—from coordinating nationwide events and securing the perfect venues, to building lasting partnerships and cultivating a loyal community. Ruby also dives into the league’s massive digital following, and how UGL leverages social media and short-form video to fuel fan engagement and grow a powerful brand in the digital age. She opens up about the creative marketing strategies that drive the league’s momentum, the lessons she’s learned as an entrepreneur, and the exciting future of GRID.
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