Why You Can’t Beat The Beach – Myrtle Beach, South Carolina

Myrtle Beach, South Carolina, is on a roll. The destination – lovingly referred to as “The Beach” – has quickly become one of the top host cities for sporting events. Last fall, they hosted NCAA men’s basketball and football events with the Myrtle Beach Invitational and the Myrtle Beach Bowl, and most recently, they hosted the Myrtle Beach Classic, an official PGA TOUR event.

They do it all, from professional events to youth sports. The secret to their success? Beyond having a winning combination of world-class facilities, accommodations and attractions, the destination has stellar collaboration among the Visit Myrtle Beach sports planning experts, venue operators and city officials. No one wants a successful event more than The Beach team.

“We treat every event like it’s our championship. Our team and our city does everything to make it as easy and seamless as possible for our sports planners,” said Jonathan Paris, executive director of sports tourism.

With a team as coordinated and dedicated as the one in Myrtle Beach, South Carolina, sports planners can chalk up any event at The Beach as an easy win.