Name: Elsie Frieda
Address: 5804 Grove Avenue, Richmond, VA, 23226

Like our colors and textures, the Elsie Frieda woman is strong, bold, and fun. Built on the foundation of women supporting women globally, we encourage all to embrace their unique, personal style and live confidently & independently through hard work & kindness. Color is our language. Endless summer is our vibe.

Elsie Frieda

We’re a community of runners, hikers, bikers and ballplayers. We’re an outdoor playground, designed by Mother Nature, with class III and IV rapids running right through our downtown. A 52-mile bike trail runs along the James. The Richmond Marathon and Ukrop’s 10k are huge celebrations, and the whole region comes out to cheer on our local teams. In fact, we’re so sports-minded that the Washington Redskins have their training camp right in the center of the city. Add to that awesome hotels, beautiful venues, attractions, art, craft beer, more than 900 restaurants and a convenient location, and you’ve got a top choice for your next sports event. Welcome to RVA!

From indoor to outdoor facilities, the Richmond region has the fields, pitches, diamonds, venues and the dedicated staff to ensure your event is a huge success. 



Sports Richmond, VA

Stella’s Grocery begins with Stella’s, an award winning Greek restaurant founded in Richmond, Virginia. Our gourmet markets continue this tradition, offering gourmet Greek products, prepared foods, baked goods, beer, wine, and more. We pride ourselves in using the finest ingredients from our kitchen to your table.

Stella's Grocery - West Hampton

Peter-Blair Accessories creates wholesale and custom apparel accessories for upscale retailers. We take pride that our products are of the highest quality, use only the finest materials, and are handmade in the USA. Our products evoke stylish confidence, are timeless, and will continue to serve gentlemen for generations to come.

Peter-Blair

Our customers tell us that just a single spoonful of Gelati Celesti is indescribably good. Rich, decadent, creamy goodness. Perhaps even teetering on transcendental. A moment of pure joy. What makes our ice cream so heavenly? We pride ourselves on offering an exceptional product with the very best flavor possible. Our ice cream tastes exactly how great ice cream should taste—pure, fresh and natural. Each batch of Gelati Celesti ice cream is made by hand with only the finest ingredients from around the world. Flavors are churned in small batches using special Italian equipment. The micro-batch process allows us to care for and consider each scoop of ice cream that we serve. The hand-crafted process may take longer, but we think it makes our ice cream that much better. And our proprietary process minimizes the air whipped into our product, making it uniquely flavorful, thick and creamy, and flat out special.

Gelati Celesti-Grove

Bar serving creative burgers and a lengthy list of beers.

Jack Brown's Beer & Burger Joint

Hand-crafted cakes and cupcakes for Your occasion!

Cameo Cakery & Cafe

Our mission is to create meaningful, soul-boosting, high-quality jewelry that are wearable reminders of your intentions and values. Whether you’re celebrating a major milestone, going through a life transition, or simply wanting a little sparkle... Hart’s joyful designs make you feel empowered and stylish with each wear. Yes we love pretty things, but we’re even more inspired by the soul-boosting superpowers of our talismans. Each piece is embedded with meaning and channels spiritual tenants in a modern, fresh way… from good luck, resilience, motherhood, and courage to saying "Hell Yes". Our designs are long-lasting, attainable luxuries that help you stay in your authenticity, cherish the good, focus on your intentions, and let go of whatever isn’t serving you.

Nellie George

Featuring classic Cantonese cuisine with a fresh twist in a vibrant and upbeat environment with a chic and sexy bar featuring a trendy cocktail program, large local craft beer selection and a stellar wine list that compliments the flavors and spirit of the menu.

Beijing On Grove

Dress better than you have to. Modern luxury and the perfect fit since 1958

Beecroft & Bull

Tucked into the heart of Richmond’s Libbie Grove shopping district, APOTHEC is a cozy, creative space where scent, flavor, and craft come together. Whether you're popping in for a quiet moment or planning a gathering, we’ve got something special waiting for you. Parfumerie Our Parfumerie is all about feel-good essentials—handmade candles, skincare, and wellness goods crafted with clean ingredients and thoughtful intention. Everything here is designed to help you unwind, reset, and bring a little ritual into your everyday. Pantry Inside the Pantry, you’ll find Richmond’s only Restorative Libation Bar. We serve up small-batch teas from Carytown Teas, creamy tea lattes, and seasonal mocktails. It’s the kind of place where you can sip slowly, chat with a friend, or just take a breather from your day. Atelier Our Atelier is where creativity and connection thrive. We host hands-on classes and workshops that range from natural perfumery and candle-making to herbal wellness, seasonal crafting, and more. Whether you're learning something new or celebrating with a group, our space is designed to inspire.

Apothec

Small batch from scratch housemade foods. Local and seasonal ingredients whenever possible. Gluten-free, vegan and vegetarian options. All natural poultry, baked ham and roast beef.

Elsie Frieda

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