New Belgium was founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. From the beginning, New Belgium established norms that were and still are rare in the business world: fully paid healthcare premiums for all coworkers, paying a living wage, open-book management, profit sharing, renewable energy sourcing, a free onsite medical clinic staffed by a doctor trained in LGBTQ+ medicine, certification as a B Corporation, and much more – practices that, all together, represent a unique 'human-powered' business model that has expanded over the years, especially working to inspire humanized business practices among larger companies. New Belgium expanded to Asheville, N.C., in 2016; joined forces with Bell's Brewery in 2022, expanded to Daleville, VA in 2023, and is currently the fastest-growing craft brewer in America. The company is famous for its flagship beer, Fat Tire Ale, along with year-round favorites like Voodoo Ranger IPA (America's #1 IPA brand), Dominga Mimosa Sour, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium's Human Powered Business model, visit NewBelgium.com.

New Belgium Brewing Company

Family-friendly 45 minute tour with beer samples and our famous slide! All ages welcome. 20 tickets/day, first come, first served. Tours at 4pm (Mon–Fri) & 2pm/4pm (Sat–Sun). No pets allowed.

New Belgium Brewing Company

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