Victus Advisors

Victus Advisors was founded in 2012 with a clear mission: to provide independent, data-driven venue consulting that helps communities, teams, and developers make informed decisions. What started as a vision in the mountain town of Park City, Utah, has evolved into a nationally respected firm specializing in sports, recreation, entertainment, and performing arts venues. Our journey began when Brian Connolly — an expert in market research, financial advisory, and strategic planning — recognized a gap in the industry. Too many projects were built on unrealistic expectations, with financial risks and operational challenges often overlooked. Victus Advisors was created to change that. Fast forward to today, and our firm has led feasibility studies, economic impact analyses, and strategic planning efforts for some of the most recognizable venues in the country.