Name: The Red Stick Sculpture
Address: J.S Clark Administration Building, G. Leon Netterville Dr, Baton Rouge, LA 70807, USA

Discover the vibrant allure of The Red Stick Sculpture, a striking landmark situated at the J.S. Clark Administration Building on Southern University's campus. This Baton Rouge landmark is a commemorative sculpture by the late SU Alumni Frank Hayden to mark the site of the famous exchange on Scott's Bluff that gave the city of Baton Rouge its name, meaning "Red Stick" in French.

The Red Stick Sculpture

Baton Rouge is the Home of Champions!

Baton Rouge is the capital of Louisiana, better known as Sportsman’s Paradise, and home to both Louisiana State University and Southern University sports teams. With numerous facilities that can accommodate sports ranging from baseball and soccer to waterskiing and golf, the Red Stick takes sports and recreation to the next level. In addition to professional venues, Baton Rouge offers several recreational options through various parks including skating, biking, boating, and kayaking, to name a few.  

Whether you’re taking it easy or taking it all in, Baton Rouge is where visitors discover everyday richness at your own pace.

Unique Culture
Baton Rouge boasts a unique culture, where the rhythms of Mardi Gras, the Baton Rouge Blues Festival and other vibrant festivities make the city come alive. Home to several family-friendly attractions like the Louisiana Art & Science Museum and delectable restaurants like Phil's Oyster Bar, we'd look forward to pairing the excitement of your sporting event with a touch of Southern charm, creating an unforgettable experience that extends beyond the playing field.

Location & Travel 
Situated conveniently along interstates 10 and 12, Baton Rouge offers a range of travel options that are easily accessible. If you're arriving by plane, our airport ensures ease with frequent flights via American, United, and Delta to and from five major hubs: Atlanta (ATL), Charlotte (CLT), Dallas-Ft. Worth (DFW), Houston Intercontinental (IAH), and Washington DC (DCA). Within the city, seamless transportation is at your fingertips, ranging from the Capital Area Transit System (downtown) to convenient services like Uber and Lyft, as well as bike rentals for a more active exploration option.
 
Hotels
Baton Rouge offers an extensive array of 8,500 hotel rooms within East Baton Rouge Parish. Nestled just minutes away from bustling shopping centers and delightful restaurants, our hotels stand ready to offer exceptional service to both your competitors and their families.

Services
We will create a genuine partnership with your sporting event by offering financial assistance or tailored incentives for qualifying events. In addition to these incentives, we extend the courtesy of arranging site visits to potential sporting facilities, providing complimentary promotional materials, and comprehensive event marketing and publicity support. Our dedicated team will liaise with venues and hotels to ensure seamless arrangements for you and your team, going the extra mile to create an unforgettable experience. We take pride in offering unique experiences such as lively second lines, opportunities for competitors to capture moments with a baby gator, curated gifts from local artisans, and more, leaving a lasting impression. Post-event, we provide a comprehensive end-of-event report, encompassing insights into economic impact and beyond.

We invite you to visit and take in the distinctive and metropolitan experiences Baton Rouge offers, inviting visitors to savor its rich history, vibrant flavors and the warm hospitality of locals—all at their own pace. 



Visit Baton Rouge

Whether you're a devoted Southern University fan or a visitor seeking an exciting sports atmosphere, Southern Athletics promises a memorable experience with its thrilling games and dynamic environment. The camaraderie among fans and the lively ambiance make it a staple for anyone looking to enjoy the excitement of college athletics in Baton Rouge. 

Southern Athletics

Individual game tickets are available through Ticketmaster.

Discover your potential at Southern University and A&M College, an exceptional institution located at the heart of Baton Rouge, LA. With a rich history dating back to 1880, our campus at 801 Harding Blvd offers a picturesque setting that combines the charm of Louisiana with the vibrancy of a modern university. As part of the only historically black university system in the U.S., we are dedicated to providing an inclusive and empowering education. With a variety of undergraduate, graduate, and professional programs, Southern University equips students with the skills and knowledge needed to succeed in a rapidly changing world. Join a supportive community of Jaguars, and embrace the opportunity to grow, lead, and excel. Your journey to excellence begins at Southern University and A&M College! 

Southern University and A&M College

Empire Wingz, located at 8032 Scenic Hwy in Baton Rouge, LA, is a culinary hotspot for wings enthusiasts. This inviting eatery is renowned for its range of flavorful chicken wings, which are crispy on the outside and tender on the inside, making it a must-visit for both locals and tourists seeking a deliciously satisfying meal. Beloved for its laid-back atmosphere, Empire Wingz is an excellent choice for casual dining experiences with family and friends. 

The menu at Empire Wingz features an impressive variety of wing flavors, ensuring that there is something for everyone to enjoy. Whether you prefer your wings spicy, tangy, or sweet, you’re likely to find a sauce that tantalizes your taste buds. Aside from their signature wings, the restaurant may also offer other comforting sides and dishes that complement the main course selections, though specifics should be confirmed by visiting or contacting the establishment directly.

Empire Wingz attracts a diverse crowd, from wing connoisseurs to families looking for a friendly dining spot. Its reputation for delicious wings and welcoming vibe makes it a popular choice in the area, especially for those seeking a meal that hits the spot. While specific attributes like dog-friendliness or dietary accommodations aren’t verified, the focus on delivering exceptional chicken wings is the true standout feature of this local eatery. 

Empire Wingz

PJ's Coffee at BTR offers a vibrant escape for coffee lovers and casual sippers alike. Step into our welcoming atmosphere where the rich aroma of freshly brewed coffee tantalizes your senses. Our menu features a delightful array of specialty coffees, teas, and freshly baked pastries, perfect for starting your day or enjoying an afternoon treat. Savor our signature Southern hospitality as our passionate baristas craft your favorite beverages with precision and care. Whether you're catching up with friends, diving into work, or just taking a moment for yourself, PJ's Coffee provides the perfect backdrop. Conveniently in Baton Rouge Metropolitan Airport, it's the ideal spot for travelers to relax and rejuvenate. Experience the warmth and flavor of PJ's Coffee—where every cup is a celebration of quality and community. 

PJ's Coffee

Experience seamless travel at Baton Rouge Metropolitan Airport, conveniently located at 9430 Jackie Cochran Dr, Baton Rouge, LA. As your gateway to Louisiana's capital, our airport offers a stress-free journey with efficient check-in and security processes. Whether you're traveling for business or leisure, enjoy our modern amenities, like free Wi-Fi, comfortable seating areas, and a variety of dining options that cater to every palate. Our friendly staff is dedicated to providing exceptional service, ensuring your travel experience is smooth from takeoff to landing. With convenient parking and easy access to major highways, getting to and from the airport is a breeze. Discover why Baton Rouge Metropolitan Airport is the preferred choice for travelers who value convenience and hospitality. Fly BTR and embark on your next adventure with ease! 

Baton Rouge Metropolitan Airport

Discover the authentic taste of the Louisiana Gulf Coast at Tony's Seafood in Baton Rouge. Located at 5215 Plank Road, this local treasure offers a fresh selection of seafood that draws in both locals and visitors alike. Specializing in the finest catches, Tony's Seafood ensures each customer experiences the rich, distinctive flavors that are synonymous with Cajun cuisine. Whether you're in the market for fresh shrimp, crab, or crawfish, or looking to try their mouthwatering po'boys and seafood platters, Tony's undeniably serves some of the best seafood in the area.

Tony's Seafood is an ideal spot for families and groups seeking a genuine Southern food experience. With a reputation for authenticity and quality, it's a popular destination for both locals and tourists. The store’s friendly staff and vibrant atmosphere make it a must-visit, particularly for those keen on exploring local culinary traditions. Open daily, Tony's Seafood not only showcases the bounty of Louisiana's waters but also the warm hospitality of its people. Whether you're a seafood enthusiast or a curious traveler, a visit to Tony's promises an unforgettable taste of Baton Rouge. 

Tony's Seafood

Located at 5195 Plank Road in the heart of Baton Rouge, Raising Cane's Chicken Fingers is a beloved staple renowned for its focus on quality and simplicity. This fast-casual restaurant chain is dedicated to serving up one thing exceptionally well—chicken fingers. Whether you’re a local or a visitor, you'll find that Raising Cane's offers a straightforward menu featuring fresh, never frozen, chicken fingers cooked to crispy perfection, paired with their famous Cane's Sauce, crinkle-cut fries, coleslaw, Texas toast, and a refreshing array of drinks.

Raising Cane’s is a popular choice for individuals and families seeking a quick and tasty meal without sacrificing quality. The welcoming atmosphere and the commitment to friendly customer service make it a perfect spot for those on the go or looking for a casual dining experience. The restaurant's dedication to high-quality ingredients and consistency has earned it a loyal following, ensuring every visit is as satisfying as the last.

Ideal for a wide range of patrons, including families and groups, Raising Cane’s Chicken Fingers remains a favorite for anyone in search of a delicious and uncomplicated meal. Whether you're a chicken finger aficionado or new to this classic, Raising Cane's promises a delightful dining experience that exemplifies comfort food at its finest. 

Raising Cane's Chicken Fingers

Experience the electrifying spirit of Louisiana State University Athletics, the heartbeat of Baton Rouge and a powerhouse in collegiate sports. Our world-class facilities are home to fierce competition and unrivaled Tiger pride. From the roaring excitement of Death Valley on game day to the high-energy performances on the basketball court and beyond, LSU Athletics is a showcase of talent and tradition. Our exceptional athletes embody grit and determination, backed by an unwavering fan base that transforms every event into an unforgettable experience. Whether you're a lifelong supporter or a first-time visitor, join us in celebrating excellence, passion, and the timeless legacy of LSU Athletics. Geaux Tigers! 

LSU Athletics

Individual game tickets and group tickets are available for all LSU athletic events at LSUSports.net/tickets.



Discover the wild side of Louisiana at BREC's Baton Rouge Zoo! Nestled in the heart of Baton Rouge at 3601 Thomas Rd, this family-friendly destination offers an exhilarating journey through diverse habitats from around the globe. Get up close and personal with animals, from majestic tigers and playful otters to towering giraffes. Engage with interactive exhibits, take a ride on the zoo train, or explore the walk-through aviary for an immersive experience. Whether you're a nature enthusiast or looking for a fun day out with the kids, BREC's Baton Rouge Zoo promises adventure, education, and unforgettable memories. Come connect with wildlife and be part of our conservation efforts – your visit makes a 

BREC's Baton Rouge Zoo

Experience culinary excellence at 1717 KITCHEN + COCKTAILS, located at 1717 River Park Blvd Ste 101 in the heart of Baton Rouge. Our restaurant offers a vibrant, sophisticated atmosphere where Southern charm meets contemporary flair. Indulge in a menu that showcases the finest locally-sourced ingredients, expertly crafted into delectable dishes that cater to both classic and adventurous palates. Each plate is a testament to our commitment to quality and innovation. Complement your meal with our signature cocktails, artfully prepared by our skilled mixologists, or explore our curated selection of wines and craft beers. Whether for a casual lunch, a business meeting, or an intimate dinner, 1717 KITCHEN + COCKTAILS is your ultimate destination for memorable dining. Join us for an unparalleled experience where every moment is savored and every dish tells a story. 

1717 KITCHEN + COCKTAILS

Welcome to The Queen Baton Rouge, your ultimate entertainment destination on the historic River Road. Nestled along the majestic Mississippi River in the heart of Baton Rouge, The Queen offers an unparalleled experience that combines classic elegance with modern luxury.

Whether it's a night out with friends, a corporate event, or a romantic evening, The Queen caters to every occasion. Revel in the thrill of our state-of-the-art gaming floors, indulge in the flavors of our gourmet dining options, or unwind with a cocktail in our sophisticated lounges.

Our commitment to exceptional service ensures that every visit is memorable, and our prime location offers easy access and splendid views of the river. Embrace the charm of Louisiana at The Queen Baton Rouge — where excitement and southern hospitality reign supreme 

The Red Stick Sculpture

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