Name: Identity Works
Address: 920 Industrial Dr, West Salem, WI 54669, USA

Discover the transformative power of branding with Identity Works, located at 920 Industrial Dr, West Salem, WI. Specializing in innovative promotional products, custom apparel, and corporate gifting solutions, we help businesses of all sizes elevate their brand presence. Our team of creative experts is dedicated to crafting unique, high-quality items that resonate with your target audience and leave a lasting impression. From ideation to execution, we ensure your brand stands out in a competitive market. Partner with Identity Works to unlock your brand's full potential and make every interaction memorable. Visit us today and experience the difference! 

Identity Works

Identity Works.png

Three majestic rivers and the beautiful bluffs surrounding them make La Crosse County the perfect outdoor recreation area. You can kayak, fish, or just cruise the Mississippi, and Hixon Forest is full of trails for hiking and biking. Work on your short game at our area golf courses, or visit in winter for some of the region’s best downhill and cross-country skiing.

Explore La Crosse

Welcome to Linda's Bakery, your go-to destination nestled in the heart of West Salem at 190 East City, Wisconsin. Our bakery stands as a beacon of homemade goodness, crafting delectable treats that bring a taste of nostalgia with every bite. For years, Linda's has been serving the community with a variety of freshly baked goods, from our famous fluffy pastries and mouth-watering cakes to rustic breads and custom cookies.

Each recipe uses only the finest local ingredients, ensuring quality and freshness. Whether you're craving a sweet treat or looking for the perfect cake for your next special occasion, Linda's Bakery promises creations that are not only delightful but also beautifully crafted. Stop by to enjoy a warm, welcoming atmosphere and indulge in what many locals consider the best bakery delights around. Embrace the sweetness of life at Linda's Bakery – where baking is an art and every bite tells a story. 

Linda's Bakery

Buy 9 donuts or rolls, get 3 free. Present your event badge or ticket and mention the "dozen deal" when placing your order. Not valid with other offers. (Explore La Crosse promo)

Unleash your inner explorer with Adrenaline Angling, located at 210 Rose St N, West Salem, WI! Nestled in the heart of Wisconsin’s picturesque landscapes, our premier angling adventure service offers thrilling experiences for both novice and seasoned anglers. Whether you're chasing the elusive trophy fish or looking for a relaxing day on the water, our expertly guided tours promise excitement and unforgettable moments. We provide top-of-the-line gear, expert guidance, and an unparalleled passion for fishing, ensuring every outing is a memorable one. Escape the ordinary, book your adventure today, and reel in the thrill with Adrenaline Angling! 

Adrenaline Angling

Discover the craftsmanship of America's pastime at Three Brothers Bat Company, located at 136 Elm St E, West Salem, WI. Specializing in custom-made baseball and softball bats, we blend tradition with innovation to create superior-quality products. Each bat is meticulously designed and handcrafted using premium woods to provide optimal performance and durability. Whether you’re a seasoned pro or an aspiring player, our personalized bats are tailored to meet your hitting style and preferences. At Three Brothers, we pride ourselves on delivering exceptional customer service and a batting experience like no other. Swing by our West Salem location or visit us online to find your perfect bat and join the family of champions who trust Three Brothers Bat Company. Elevate your game, one swing at a time. 

Three Brothers Bat Company

Discover the cultural heartbeat of West Salem at the Marie W. Heider Center for the Arts, located at 405 E Hamlin St. As the premier venue for artistic expression in the region, the Heider Center offers a vibrant calendar of events that includes captivating theater productions, electrifying live concerts, and thought-provoking art exhibitions. The state-of-the-art facility boasts a spacious auditorium with impeccable acoustics and comfortable seating, ensuring an unforgettable experience for every guest. Our art gallery showcases the brilliant work of local and regional artists, inviting the community to engage with creativity in every form. Whether you're a seasoned art enthusiast or looking for a memorable night out, the Marie W. Heider Center for the Arts is your destination for enriching entertainment and cultural enrichment. Join us and be inspired at the heart of artistic excellence in West Salem. 

Marie W. Heider Center for the Arts

Discover the artisanal charm of Le Coulee Cheese Castle, nestled in the heart of West Salem, Wisconsin. Located at 112 Leonard St S, our delightful store is a haven for cheese aficionados and curious foodies alike. Immerse yourself in a world of rich flavors and creamy textures with our wide selection of locally-sourced, handcrafted cheeses. From aged cheddars to exquisite gouda, every bite tells a story of Wisconsin's legendary dairy heritage. Our friendly and knowledgeable staff are always on hand to guide you through our offerings, suggest pairings, and offer samples. Beyond cheese, explore our curated selection of fine wines, gourmet snacks, and unique gifts. Whether you're prepping for a festive gathering or simply indulging in a delicious treat, Le Coulee Cheese Castle ensures a truly unforgettable culinary experience. Visit us today and savor the essence of Wisconsin in every slice! 

Le Coulee Cheese Castle

Welcome to B's Place Event Venue, the premier destination for unforgettable events located at 102 Leonard St N, West Salem, WI! Nestled in the heart of charming West Salem, B's Place offers a unique blend of rustic elegance and modern amenities, perfect for weddings, corporate events, and special celebrations. Our spacious venue features versatile event spaces, a picturesque outdoor area, and state-of-the-art facilities to accommodate your every need. With a dedicated team committed to providing exceptional service, B's Place ensures every detail is meticulously planned and executed. Whether you envision an intimate gathering or a grand affair, B's Place Event Venue is your canvas for creating memorable moments. Book your event today and experience the perfect harmony of style and sophistication at B's Place. 

B's Place Event Venue

Discover the charm of Hunter's Last Chance Bar & Grill, located at 140 Leonard St S in the heart of West Salem, WI. This welcoming local gem is your ultimate destination for delicious comfort food, refreshing drinks, and an unforgettable atmosphere. Savor our mouth-watering burgers, succulent steaks, and home-style favorites, expertly crafted to tantalize your taste buds. Enjoy a cold beer or a craft cocktail at our rustic, inviting bar while catching the big game on our large screens. Whether you’re a local or just passing through, Hunter's Last Chance offers a cozy retreat for friends and family to gather. Don’t miss out on our lively events, from karaoke nights to live music, ensuring there's always something happening at Hunter's. Join us and experience genuine hospitality, great food, and good times - your last stop for a memorable night! 

Hunter's Last Chance Bar & Grill

Discover the hidden gem of West Salem, WI – Under the Rust at 132 Leonard St S. This charming boutique is your go-to destination for unique, vintage treasures and handmade crafts that add a touch of nostalgia and creativity to any space. Our carefully curated collection features everything from rustic home décor and antique furnishings to one-of-a-kind artisan pieces. Whether you’re a local resident or just passing through, Under the Rust offers an inviting atmosphere where you'll find experienced staff ready to help you explore and unearth the perfect finds. Come and experience the blend of past and present at Under the Rust, where every item has its own story and every visit is a new adventure. Accessories, gifts, and more await – embrace the past and enrich your future today! 

Under the Rust

Nestled in the picturesque countryside of West Salem, Wisconsin, Brambleberry Winery offers a charming getaway where rustic elegance meets superior wine craftsmanship. Located at 234 Leonard St N, our boutique winery creates small-batch wines that captivate the palate with their unique, rich flavors. Discover our handpicked selection of reds, whites, and seasonal specialties in our inviting tasting room, or enjoy a serene afternoon on our beautiful patio overlooking lush vineyards. Committed to sustainability and local artisan quality, Brambleberry Winery is more than a destination—it's an experience. Whether planning a romantic outing, a joyful celebration, or a tranquil retreat, come savor the artisanal essence of Brambleberry Winery, where every bottle tells a story of passion, tradition, and community. 

Brambleberry Winery

At Brickl Bros., Inc., located at 400 Brickl Rd, West Salem, WI 54669, we specialize in constructing exceptional, custom-designed buildings that stand the test of time. Renowned for our innovative approaches and meticulous craftsmanship, we cater to a diverse range of projects including agricultural, commercial, and residential structures. With over four decades of experience, our family-owned business has built a reputation for integrity, reliability, and unparalleled service in the construction industry. Whether you need a robust farm building, a cutting-edge commercial space, or the home of your dreams, our dedicated team works tirelessly to turn your vision into reality. Trust Brickl Bros., Inc. for quality construction delivered with a personal touch. 

Brickl Bros., Inc.

Discover the mouth-watering flavors of the Midwest at Big Boar Barbecue and Catering, nestled in the heart of West Salem at 510 Commerce St. At Big Boar, we take pride in serving up authentic, slow-smoked barbecue crafted with the finest ingredients and a touch of local charm. Our menu boasts succulent pulled pork, tender brisket, and juicy ribs, each dish perfectly complemented by our signature sauces and freshly prepared sides. Whether you're dining in or looking to cater your next event, Big Boar promises a down-home experience that brings people together. Come savor the taste of real barbecue where quality and community meet, and let us make your meal memorable. Visit us at Big Boar Barbecue and Catering – your destination for exceptional eats! 

Big Boar Barbecue and Catering

We are fortunate enough to have some of the best gravel riding in the Midwest and have put together four routes to show off the local terrain. As with all of our rides, we offer a little bit of everything and welcome EVERYONE from novice riders to the most seasoned racers. The focus of the ride is to bring like-minded individuals together for a great ride, but we will have professional timing so if you want to race we will have you covered too! Routes that will satisfy all of your gravely desires, and a post-ride gathering with food, drink, and hangs with new friends.

We will introduce an awesome new venue in Hokah Minnesota, a rustic farm nestled in a scenic coulee. While the ride is about riding with other rad people like yourself, rest assured a portion of your entry fee will go to a local entity that could use a little financial help. If we can have a super fun time while helping others, that is what will make this a successful event. We will also be using local businesses to feed and hydrate us. Hokah is a super cool little town, and we would love to help keep our money local.

All routes will leave and finish at the farm. The gravel is approximately two miles from the start line, and one mile of that is a paved climb, once you are on the ridge, the dust shall start flying! All routes will descend this paved section upon return to the finish line.

This year, we are excited to announce that we will be adding a 5k trail run! The farm has miles of trails cut, so we thought lets utilize them! There is a good climb behind the barn that opens into a pasture on the top of the bluff. From there you will meander through wooded undulating terrain before returning to the start finish line at the barn. A good way to spend the day for families, or while your partner is out on the ride. We will be timing this event, so bring your race face, or not, all are welcome. When you are finished, chill out and enjoy some food and drink with some new friends.

Old Fashioned Gravel 2026

The Upper Midwest Invasive Species Conference (UMISC) is a biennial conference that addresses all taxa of invasive species. In 2026, UMISC will celebrate 20 years of connecting the invasive species management, research, and policy community. The goal of UMISC is to strengthen management of invasive species, especially prevention, control, and containment. There have been great strides in invasive species research, prevention, and management, but much work still must be done. The conference provides numerous opportunities to network with professionals, land managers, researchers, nonprofits, and others. 

Upper Midwest Invasive Species Conference

Join us for the 2026 Fall Gift & Craft Show on October 10th and 11th, 2026!

Show Times: 9am to 3pm both days!

Admission: Free! We do collect non-perishable and monetary donations for the Onalaska Regional Food Basket

2026 Fall Gift & Craft Show

Looking for overnight accommodations during UWL Family & Alumni Weekend? Check out the Hotel Specials tab to see which hotels have dedicated room blocks!

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