Name: Zesto
Address: 212 W 1st Ave, Mitchell, SD 57301, USA

Discover the delightful Zesto, an iconic spot in Mitchell, South Dakota, renowned for its classic American treats and inviting atmosphere. Located at 212 W 1st Ave, Zesto offers a nostalgic dining experience that appeals to all ages. Specializing in delicious ice creams, shakes, and traditional fast-food favorites, this beloved establishment is perfect for anyone looking to indulge in comforting bites and sweet refreshments.

With an emphasis on quality and taste, Zesto serves up a variety of flavors and options, making it a go-to destination for those passionate about classic American cuisine with a twist. Whether you're a local or a visitor exploring the charms of Mitchell, Zesto guarantees a delightful treat that satisfies your cravings. Its convenient location makes it an accessible stop for families, groups, and individuals seeking a casual and pleasing meal.

The charming retro vibe at Zesto evokes memories of the past, making it an ideal spot for both revisiting fond memories and creating new ones. Enjoy a relaxed and friendly setting where everyone is welcome to enjoy signature offerings, making it a pleasant experience for anyone visiting this vibrant corner of town. If you're in Mitchell and have a taste for authentic, timeless flavors, Zesto should undoubtedly be on your list of must-visit locations. 

Zesto

cropped-Zesto outside.jpg

Zesto logo.jpg

The Sports & Events Authority promotes and sells the Mitchell community, its facilities and accommodations to the sports and events marketplace for the purpose of bringing a variety of events to Mitchell, in order to improve the quality of life in the Mitchell region and to further the Mitchell economy.

The Sports & Events Authority Advisory Committee reviews funding applications from organizations that are interested in bringing new events, or expanding existing events in the Mitchell community; focusing on those events that will increase overnight hotel stays in the Mitchell community.

Meetings are typically held on the second Tuesday of the month at 2pm in City Hall - Council Chambers.

Mitchell Sports & Events Authority

Welcome to Bradley’s Pub & Grille, your go-to destination for a delightful dining experience in Mitchell, SD. 

Our Story:

A numbers guy and a marketing gal, Jason and Jen Bradley, teamed up to bring their dream to life: a full-service restaurant right in the heart of Mitchell, SD. With a prime location, nestled in the heart of downtown at 514 North Main Street, next to the iconic Corn Palace, they've transformed their entrepreneurial passion and hospitality skills into an elevated pub and grille, adding a vibrant new dining experience to Main Street.

Bradley’s Pub & Grille combines a warm, inviting atmosphere with a menu that caters to all tastes. Whether you're in the mood for a juicy burger, fresh seafood, or a hearty steak, our diverse offerings are crafted from the finest ingredients, ensuring quality in every bite. Our expertly mixed cocktails and selection of local brews perfectly complement any meal. 

Whether you're catching up with friends, enjoying a family outing, or seeking a cozy spot for a date night, Bradley’s promises a relaxed and friendly vibe to make every visit memorable. 

Join us at Bradley’s Pub & Grille for exceptional food, great company, and a true taste of the Mitchell community spirit.

Bradley’s Pub & Grille

Enjoy happy hour specials every day of the week from 3PM to 6PM. 

Located on bustling North Main Street in Mitchell, South Dakota, Harve's Sport Shop is a go-to destination for outdoor enthusiasts and sporting aficionados. Specializing in a comprehensive selection of outdoor sporting goods, the shop caters to a diverse range of activities, including fishing, hunting, camping, and more. With a focus on quality gear and expert advice, Harve's Sport Shop serves both seasoned sportspeople and those new to the joys of outdoor adventures.

Harve's is particularly popular with local families and visiting tourists who appreciate its welcoming atmosphere and the knowledgeable staff who are always ready to help you find exactly what you need for your next adventure. Whether you're preparing for a weekend fishing trip or looking to gear up for a camping excursion, Harve's has got you covered with top brands and reliable equipment.

Known for its friendly service and commitment to customer satisfaction, Harve's Sport Shop is more than just a retail store; it is a community hub for those passionate about the great outdoors. So, whether you're a local or just passing through, make sure to stop by Harve's Sport Shop where adventure awaits just beyond the doorstep. 

Harve's Sport Shop

Discover an enchanting shopping experience at The Vault Clothing Co., nestled in the heart of Mitchell, SD. Located at 217 N Main St, this stylish boutique invites fashion enthusiasts to explore its meticulously curated collection of trendy apparel and unique accessories. Formerly known as Tickled Pink Boutique, The Vault Clothing Co. has reimagined its atmosphere while retaining its dedication to offering high-quality, fashionable items. 

Whether you're seeking the perfect dress for a special occasion or simply looking to update your wardrobe with the latest styles, The Vault Clothing Co. promises an impressive selection that caters to diverse tastes and preferences. Their attentive and knowledgeable staff are on hand to provide personalized styling advice, ensuring a memorable and enjoyable shopping experience.

A favorite among locals and visitors alike, The Vault Clothing Co. combines small-town charm with a commitment to keeping up with contemporary fashion trends. Its inviting ambiance and thoughtfully arranged displays make discovering new additions to your closet a true delight. With its emphasis on customer satisfaction, The Vault Clothing Co. is a must-visit destination for anyone who appreciates exceptional style and quality. 

The Vault Clothing Co. (Formerly Tickled Pink Boutique)

Discover The Waterin Hole, a welcoming oasis conveniently located at 614 N Rowley St in the heart of Mitchell, South Dakota. Known for its friendly atmosphere, The Waterin Hole offers a delightful experience for both locals and visitors alike. This establishment caters to those looking for a relaxing, casual setting where you can unwind with a refreshing drink or enjoy an acai bowl.

A favorite among residents and tourists, The Waterin Hole is celebrated for its warm hospitality and inviting environment. It’s an ideal spot for friends looking to catch up over drinks or for travelers eager to experience local flavors. While the details about specific menu items or drink options are best discovered in person, guests can always count on a satisfying experience.

 The Waterin Hole has the best drinks in the state!  If you have tried Lotus before and didnt like it.... dont be scared!   We have customers that drive hours just for our famous Lotus!    We also have smoothies, gourmet sodas, lattes, blended drinks, and of course a amazing acai bowls! We have over 90 flavors of syrups to choose from!   Try a Cowboy or a Pina Colada lemonade or wait... try a Jolly Rancher drink! 

With its central location and vibrant atmosphere, The Waterin Hole is a must-visit spot for anyone exploring Mitchell, SD. Experience local charm and genuine hospitality at this friendly establishment, where good times and great company are always on the menu.  We also have a fenced in playground for the kids to play while the adults get some caffeine! 

Waterin Hole

Discover the vibrant heart of South Dakota at the Mitchell Chamber of Commerce, located conveniently on Main Street in Mitchell. Serving as a bustling hub of activity, the Chamber is a gateway to the numerous local businesses, attractions, and events that give Mitchell its unique character. Whether you're a resident looking to engage more with your community or a visitor eager to explore, the Chamber offers invaluable resources and insights into the local scene.

The Mitchell Chamber of Commerce is particularly suited for travelers interested in delving into the local culture. It provides information and assistance, making it easy for tourists to plan their visit to the charming city of Mitchell. Known for its famous Corn Palace and a rich heritage, Mitchell has something for everyone. The Chamber's knowledgeable staff can guide you to must-see attractions, upcoming events, and local dining options that cater to diverse tastes and preferences.

With its emphasis on community enhancement and economic growth, the Mitchell Chamber of Commerce is more than just an information center; it's a supportive partner in fostering local business success. Stop by 601 N Main St to experience genuine hospitality and gain insight into all that Mitchell has to offer. Whether you're planning a family outing, a group tour, or a solo adventure, the Chamber is your starting point for an unforgettable experience in Mitchell. 

View our events calendar: https://business.mitchellchamber.com/events/calendar/

Mitchell Chamber of Commerce

Discover the magic of America's agricultural artistry at The World's Only Corn Palace, located in Mitchell, South Dakota. 

This unique and iconic attraction features stunning murals and designs crafted entirely from colorful corn and grains, celebrating the region's rich farming heritage. Each year, the Corn Palace is redecorated with a fresh theme, delighting visitors with its ever-changing façade. Inside, explore fascinating exhibits on the history and cultural significance of corn, while enjoying family-friendly activities and events. 

The Corn Palace hosts concerts, festivals, and more, offering a vibrant hub of entertainment for all ages. Whether you're an art enthusiast or simply seeking a one-of-a-kind experience, the Corn Palace is a must-see destination. 

Visit us at 604 N Main St, Mitchell, and immerse yourself in the heartland's creativity and charm. 

The World's Only Corn Palace

Nestled in the heart of Mitchell, South Dakota, Main Street Mercantile offers a delightful shopping experience where the past and present intertwine. This charming store, located at 615 N Main St, is a haven for those who cherish unique finds and timeless treasures. Whether you're a local or a visitor, the diverse array of products will capture your imagination. From old fashioned board games to tasteful home décor, Main Street Mercantile caters to adults and children alike.

Main Street Mercantile has also a full menu restaurant for breakfast and lunch.   Try some of our delicious homemade biscuits and gravy or a Rodeo burger for lunch! You can also enjoy a scoop of Stensland Ice Cream which is the best Ice Cream in the 2-state area!  We have frozen yogurt and toppings galore to suffice any sweet tooth!!! 

We are across the street from the World's Only Corn Palace!   Don't forget to stop out back and get a picture with our MITCHELL mural!  

Main Street Mercantile

Nestled in the heart of Mitchell, South Dakota, the Area Community Theatre is a vibrant hub for local culture and the performing arts. Conveniently located at 700 N Main St, this community-driven theater offers an array of engaging performances that showcase local talent and entertain audiences of all ages. Whether you're a resident or visiting tourist, you can immerse yourself in a variety of productions that include dramas, comedies, and musicals, all reflecting the rich cultural tapestry of the region.

The Area Community Theatre is particularly renowned for its commitment to fostering a welcoming and inclusive atmosphere. It's a gathering place that celebrates the arts and encourages community involvement, making it ideal for those looking to experience an authentic slice of local life. The theater's intimate setting provides an up-close experience with the performances, allowing audiences to feel deeply connected to the stories being told on stage.

Perfect for families, groups, and solo adventurers alike, the Area Community Theatre invites visitors to explore its dynamic programming, enjoy quality entertainment, and support local artists. If you’re searching for an enriching activity that highlights the artistic spirit of Mitchell, make sure to check out the latest lineup of shows at this beloved community institution. 

Area Community Theatre

Discover unbeatable value and exceptional service at Triple Play Pawn, located at 215 N Burr St, Mitchell, SD. 

Serving the community with pride, we offer a diverse selection of quality merchandise, ranging from fine jewelry and electronics to musical instruments and tools, all at competitive prices. Our friendly and knowledgeable staff are dedicated to helping you find exactly what you need, whether you're looking to buy, sell, or pawn. With a commitment to transparency and customer satisfaction, we strive to provide a seamless and enjoyable shopping experience. 

Visit Triple Play Pawn today and explore our ever-changing inventory for incredible deals and unique finds. 

Triple Play Pawn

Subway in Mitchell, SD, offers a delicious and customizable dining experience with its renowned selection of fresh sandwiches and salads. Conveniently located on N Sanborn Blvd, this Subway is a perfect stop for locals and travelers alike looking for a quick, satisfying meal. The casual, welcoming atmosphere invites guests to craft their ideal meal from a wide array of fresh breads, meats, cheese, and vegetables. Whether you're seeking a hearty lunch or a lighter option, Subway provides a range of choices catering to diverse tastes and dietary preferences.

This location is particularly appealing for those on the go, with its speedy service designed to get you back to your day quickly, without sacrificing quality. The menu boasts both classic sandwiches and innovative creations, ensuring something for everyone. While it’s especially popular with families and individuals looking for a health-conscious meal, the store’s clean and friendly environment is suited for all age groups. Whether you're craving the classic Subway flavors or eager to try something new, this Mitchell Subway is a destination for fresh and flavorful dining. 

Subway

Pizza Ranch, located at 502 E Norway Ave in Mitchell, South Dakota, is a community favorite known for its inviting atmosphere and delightful menu. Specializing in a range of delicious pizzas, this local eatery caters to both families and groups, making it an ideal spot for gatherings of all sizes. The restaurant's appeal extends beyond its extensive pizza offerings to include a variety of other comforting options, such as fried chicken and a plentiful salad bar, ensuring that everyone in your party finds something to enjoy.

This family-friendly establishment prides itself on creating a welcoming experience, with a staff committed to providing excellent service. Whether you're a local resident or a visitor exploring Mitchell, Pizza Ranch offers a satisfying dining experience that's sure to please. Thanks to its convenient location and ample seating, it's a popular choice for both casual dinners and special occasions. If you're searching for a place to enjoy quality food in a warm, relaxed setting, Pizza Ranch is an excellent choice to consider. 

Pizza Ranch

Nestled in the heart of South Dakota, the Cattleman's Club Steakhouse in Mitchell is a must-visit destination for anyone seeking a true taste of the Midwest. Known for its warm atmosphere and a commitment to quality, this steakhouse offers a menu that showcases the finest cuts of meat, skillfully prepared to highlight their natural flavors. 

Whether you're a dedicated carnivore or just appreciate a well-cooked meal, Cattleman's Club promises a satisfying dining experience. The inviting environment is perfect for family gatherings, friendly meet-ups, or an intimate night out, making it a versatile choice for locals and travelers alike. The steakhouse is also popular with tourists who wish to indulge in a quintessentially American tradition of steak dining, blending a rustic charm with attentive service. 

Enjoy a welcoming ambiance that honors the spirit of the American Midwest, leaving you with memories of both a delicious meal and a genuinely hospitable experience. Discover why Cattleman's Club Steakhouse has become a staple for food enthusiasts in Mitchell, South Dakota.

Cattleman's Club Steakhouse

**Registration form:** [**https://forms.office.com/r/YjSFK5UHBB**](https://forms.office.com/r/YjSFK5UHBB)

Get ready for another year of South Dakota's most prestigious and lucrative tournament, the Miller Lite Palace City 8-ball Open, presented by Porter Distributing in Mitchell, SD, from October 2-4, 2026!

Action will take place at the Highland Conference Center in Mitchell, South Dakota starting with check-in at 3:30 pm, player auction at 5:00 pm, and play begins immediately following the auction.

**\*\*Open Division - $100\*\***

* 64 players max
* Limit 720 Fargo
* Double elimination until Final 16, then single elimination
* Tournament pays top 16, Calcutta pays top 8 (with full field)
* Top 8 plays on Sunday
* Handicap detailed on Facebook page

**\*\*Sports Division - $60\*\* REGISTRATIONS FILLED - WAITLIST AVAILABLE**

* 24 players max
* Limit 499 Fargo/1699 CSR
* Double elimination
* Tournament pays top 6, Calcutta pays top 4 (with full field)
* Handicap detailed on Facebook page

**\*\*Hard Luck\*\***

* Hi-low draw doubles
* $20 entry per player (no green fee)
* Double elimination, race to 3
* Starts 4pm Saturday

**More information can be found at the Facebook event link:** [**https://www.facebook.com/share/1DDMKZMsHP/**](https://www.facebook.com/share/1DDMKZMsHP/)

Please take a moment to recognize all of our sponsors of the Palace City 8 Ball Open. Without them this event would not be possible! They are the reason we are able to add money to the payouts. Please thank them and acknowledge their valued support!

There are still sponsorship opportunities available. Please reach out to Corey, Jen or Jason for more details.

Did you utilize hotel & lodging accommodations during your visit?

* Take a moment to click on, review, and submit the [***Mitchell SEA-QR Code Hotel Survey***](https://www.cityofmitchellsd.gov/FormCenter/City-CouncilMayor-4/Sports-Events-Authority-QR-Code-Hotel-Su-110), so we can hear more about your visit and stay in Mitchell, SD!

Last of all, go ahead and check out the [***Mitchell SD - Events Calendar***](https://www.mitchellsd.com/events/calendar/) for a comprehensive listing of other events and activities going on during your stop in Mitchell, SD!

Porter Distributing presents: Miller Lite Palace City 8-Ball Open

Organizing pool tournaments in Mitchell, SD

Palace CIty Pool Promotions

Get ready for another year, another adrenaline-pumping weekend of the Raise Em' Rank Bull Riding Series Finals-Corn Palace Cup!

On October 2-3, 2026, The World's Only Corn Palace in Mitchell, SD, transforms into the epicenter of heart-pounding excitement as the top bull riders from across the Midwest compete for the championship title.

Witness the ultimate showdown of man versus beast, where every ride is a chance to make history. This all-ages event promises a thrilling experience for the whole family, with jaw-dropping performances, high-energy entertainment, and an electrifying atmosphere.

Don't miss your chance to be part of this legendary event—tickets are available now!

[**GET TICKETS**](https://www.etix.com/ticket/mvc/online/upcomingEvents/venue?venue_id=16199\&performance_id=61177015\&country=US\&language=en)

Also, VIP Tables and Sponsorship spots are available! Contact Dillon Swanson 605-254-5718 for more details!

Secure your spot and join the roaring crowd as the best of the best in bull riding battle it out for glory and honor. Saddle up for a weekend of unforgettable excitement and cheer on your favorites at the Raise Em' Rank Bull Riding Series Finals!

Did you utilize hotel & lodging accommodations during your visit?&#x20;

* Take a moment to click on, review, and submit the [***Mitchell SEA-QR Code Hotel Survey***](https://www.cityofmitchellsd.gov/FormCenter/City-CouncilMayor-4/Sports-Events-Authority-QR-Code-Hotel-Su-110), so we can hear more about your visit and stay in Mitchell, SD!

Last of all, go ahead and check out the [***Mitchell SD - Events Calendar***](https://www.mitchellsd.com/events/calendar/) for a comprehensive listing of other events and activities going on during your stop in Mitchell, SD!

Raise Em' Rank Bull Riding Series Finals-Corn Palace Cup

Join the Palace City Kiwanis Half Marathon, 10k, 5k, and Kids Fun Run—The A-MAIZE-Ing Race!

**Race Weekend Schedule**

*Saturday, October 3rd*

* Packet Pickup at the Corn Palace from 3 pm to 5 pm
* Kiwanis Kids Fun Run starting at 5 pm in the Corn Palace Plaza - Sign up [HERE](https://www.signupgenius.com/go/10C084BA5AA23A0FBCE9-59346384-2026)

*Sunday, October 4th*

* Packet Pickup at the Corn Palace from 6 am to 7 am
* RACE TIME!

Hosted by the Kiwanis Club of Mitchell, this inspiring running event offers distances for all levels: a Half Marathon, 10k, and 5k, starting at 7:30 AM CDT.&#x20;

All proceeds support local children’s programs, including Girls on the Run and Big Friend Little Friend.&#x20;

Don’t miss packet pickup on October 3rd (3–5 PM) and October 4th (6–7 AM) at the Corn Palace.

Did you utilize hotel & lodging accommodations during your visit?&#x20;

* Take a moment to click on, review, and submit the [***Mitchell SEA-QR Code Hotel Survey***](https://www.cityofmitchellsd.gov/FormCenter/City-CouncilMayor-4/Sports-Events-Authority-QR-Code-Hotel-Su-110), so we can hear more about your visit and stay in Mitchell, SD!

Last of all, go ahead and check out the [***Mitchell SD - Events Calendar***](https://www.mitchellsd.com/events/calendar/) for a comprehensive listing of other events and activities going on during your stop in Mitchell, SD!

Palace City Kiwanis Half Marathon, 10k, 5k, and Kids Fun Run

Join Us for the 2026 SDPRA Annual Conference - "Outside Expectations"

We are thrilled to announce that the SDPRA Annual Conference will be held October 6-8 in Mitchell, SD at the Highland Conference Center.&#x20;

This annual event brings together professionals from across the state for a time of networking, learning, and collaboration.

Why Attend?

* Expert Speakers: Gain insights from professionals from across the state.
* Cutting-Edge Sessions: Participate in interactive sessions covering the latest trends, strategies, and technologies.
* Networking Opportunities: Connect with peers, potential partners, and clients from across the industry.&#x20;

Whether you're a seasoned professional or new to the field, this conference is the perfect opportunity to stay ahead of the curve, learn from the best, and make valuable connections.

Don't miss out – registration is now open!

***Tuesday, October 6th, 2026***&#x20;

8:00am-5:00pm: Exhibitor Set Up

2:00pm-5:00pm: Conference Registration (Lunch on your own)&#x20;

12:00pm-1:00pm: SDPRA Board Meeting, Wild Oak Golf Course, 2500 E. 1st Avenue, Mitchell, SD 57301

12:00pm-5:00pm: SDPRA Golf Outing - Wild Oak Golf Course, 2500 E. 1st Avenue, Mitchell, SD 57301

5:30pm-6:30pm: Dinner - Highland Event Center&#x20;

6:30pm-6:45pm: Mayor’s Welcome&#x20;

6:45pm-7:45pm: Prenote Speaker &#x20;

8:00pm-Midnight: Evening Social Blarney’s Sports Bar & Grill

***Wednesday, October 7th, 2026***

7:00am-8:00am: Exhibitor Set Up&#x20;

7:00am-5:00pm: Conference Registration&#x20;

7:00am-8:00am: Breakfast&#x20;

8:00am-8:15am: Conference Welcome&#x20;

8:15am-9:15am: Keynote Speaker&#x20;

9:15am-9:45am: Break with Exhibitors&#x20;

9:45am-10:45am: Breakout Sessions 1

10:45am-11:00am: Break with Exhibitors

11:00a-12:00noon: Breakout Sessions 2

12:00pm-1:15pm: Exhibitors Luncheon  | SDPRA Annual Meeting&#x20;

1:15pm-2:15pm: Breakout Sessions 3

2:15pm-2:30pm: Break with Exhibitors

2:30pm-3:30pm: Breakout Sessions 4

3:30-pm-3:45pm: Break with Exhibitors

3:45pm-4:45pm: Breakout Sessions 5

5:00pm-6:00pm: Exhibitors Social

6:00pm-8:00pm: SDPRA Banquet + Awards

8:00pm-Midnight: After Hours Social – Blarney’s Sports Bar & Grill

***Thursday, October 8th, 2026***

7:00am-8:00am: Breakfast | Conference

8:00am-8:15am: Closing - Board President&#x20;

8:15am-9:15pm: Breakout Sessions 6

9:15am-9:30am: Break with Exhibitors

9:30am-10:30am: Breakout Sessions 7

10:30-am-10:45am: Break with Exhibitors

10:45am-11:45am: Breakout Sessions 8

Did you utilize hotel & lodging accommodations during your visit?&#x20;

* Take a moment to click on, review, and submit the [***Mitchell SEA-QR Code Hotel Survey***](https://www.cityofmitchellsd.gov/FormCenter/City-CouncilMayor-4/Sports-Events-Authority-QR-Code-Hotel-Su-110), so we can hear more about your visit and stay in Mitchell, SD!

Last of all, go ahead and check out the [***Mitchell SD - Events Calendar***](https://www.mitchellsd.com/events/calendar/) for a comprehensive listing of other events and activities going on during your stop in Mitchell, SD!

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