Name: Varsity Theatre
Address: 3353 Highland Rd, Baton Rouge, LA 70802, USA

Discover an unparalleled entertainment experience at Varsity Theatre, nestled in the vibrant heart of Baton Rouge at 3353 Highland Rd. With its storied legacy and contemporary flair, Varsity Theatre is a beloved landmark that seamlessly blends history with modern entertainment. Step inside to experience intimate live music performances, captivating events, and a welcoming atmosphere that draws locals and visitors alike. Our venue, renowned for its outstanding acoustics and diverse lineup, hosts a variety of genres from rock and indie to blues and jazz, ensuring there's something for every music enthusiast. Beyond its stellar performances, Varsity Theatre offers a cozy bar area, perfect for savoring drinks with friends before or after a show. Whether you're a music aficionado or simply seeking a vibrant night out, Varsity Theatre promises an unforgettable experience in Baton Rouge’s bustling entertainment scene. Join us for a night of music, memories, and magic. 

Varsity Theatre

Baton Rouge is the Home of Champions!

Baton Rouge is the capital of Louisiana, better known as Sportsman’s Paradise, and home to both Louisiana State University and Southern University sports teams. With numerous facilities that can accommodate sports ranging from baseball and soccer to waterskiing and golf, the Red Stick takes sports and recreation to the next level. In addition to professional venues, Baton Rouge offers several recreational options through various parks including skating, biking, boating, and kayaking, to name a few.  

Whether you’re taking it easy or taking it all in, Baton Rouge is where visitors discover everyday richness at your own pace.

Unique Culture
Baton Rouge boasts a unique culture, where the rhythms of Mardi Gras, the Baton Rouge Blues Festival and other vibrant festivities make the city come alive. Home to several family-friendly attractions like the Louisiana Art & Science Museum and delectable restaurants like Phil's Oyster Bar, we'd look forward to pairing the excitement of your sporting event with a touch of Southern charm, creating an unforgettable experience that extends beyond the playing field.

Location & Travel 
Situated conveniently along interstates 10 and 12, Baton Rouge offers a range of travel options that are easily accessible. If you're arriving by plane, our airport ensures ease with frequent flights via American, United, and Delta to and from five major hubs: Atlanta (ATL), Charlotte (CLT), Dallas-Ft. Worth (DFW), Houston Intercontinental (IAH), and Washington DC (DCA). Within the city, seamless transportation is at your fingertips, ranging from the Capital Area Transit System (downtown) to convenient services like Uber and Lyft, as well as bike rentals for a more active exploration option.
 
Hotels
Baton Rouge offers an extensive array of 8,500 hotel rooms within East Baton Rouge Parish. Nestled just minutes away from bustling shopping centers and delightful restaurants, our hotels stand ready to offer exceptional service to both your competitors and their families.

Services
We will create a genuine partnership with your sporting event by offering financial assistance or tailored incentives for qualifying events. In addition to these incentives, we extend the courtesy of arranging site visits to potential sporting facilities, providing complimentary promotional materials, and comprehensive event marketing and publicity support. Our dedicated team will liaise with venues and hotels to ensure seamless arrangements for you and your team, going the extra mile to create an unforgettable experience. We take pride in offering unique experiences such as lively second lines, opportunities for competitors to capture moments with a baby gator, curated gifts from local artisans, and more, leaving a lasting impression. Post-event, we provide a comprehensive end-of-event report, encompassing insights into economic impact and beyond.

We invite you to visit and take in the distinctive and metropolitan experiences Baton Rouge offers, inviting visitors to savor its rich history, vibrant flavors and the warm hospitality of locals—all at their own pace. 



Visit Baton Rouge

Experience the electrifying spirit of Louisiana State University Athletics, the heartbeat of Baton Rouge and a powerhouse in collegiate sports. Our world-class facilities are home to fierce competition and unrivaled Tiger pride. From the roaring excitement of Death Valley on game day to the high-energy performances on the basketball court and beyond, LSU Athletics is a showcase of talent and tradition. Our exceptional athletes embody grit and determination, backed by an unwavering fan base that transforms every event into an unforgettable experience. Whether you're a lifelong supporter or a first-time visitor, join us in celebrating excellence, passion, and the timeless legacy of LSU Athletics. Geaux Tigers! 

LSU Athletics

Individual game tickets and group tickets are available for all LSU athletic events at LSUSports.net/tickets.



Nestled in the heart of Baton Rouge, The Chimes at 3357 Highland Rd offers an iconic dining experience where locals and visitors alike come to indulge in the rich flavors of Louisiana. Our vibrant eatery boasts an eclectic menu brimming with savory Cajun and Creole classics, freshly prepared with the finest local ingredients. From succulent seafood gumbo to mouth-watering po'boys, each dish delivers a taste of the south that's hard to forget.

Relax on our lively outdoor patio as you sip on signature cocktails, craft beers, and fine wines selected to complement your meal, all while soaking in the bustling atmosphere of this historic neighborhood. 

The Chimes

Welcome to Roul's Deli, your go-to destination for hearty and delicious deli delights in Baton Rouge! Conveniently located at 3327 Highland Rd, right in the heart of the city, Roul's Deli offers a mouthwatering selection of classic sandwiches, fresh salads, and savory hot plates that will satisfy any appetite. Whether you're looking for a quick lunch, a convenient dinner, or catering for your next event, our friendly staff is ready to serve you the finest ingredients with a side of Southern hospitality. Come on down to Roul's Deli where great food and great people meet! 

Roul's Deli - Highland

Get ready to satisfy your cravings at Raising Cane's Chicken Fingers on Highland Road in Baton Rouge! Our premium quality, always fresh chicken fingers are cooked to golden perfection and served with our famous Cane’s sauce that will have your taste buds dancing. 

Nestled right in the heart of Louisiana's capital close to LSU’s campus, we invite students, locals, and visitors to enjoy our warm, friendly atmosphere. Whether you're looking for a quick lunch, dinner or late-night snack after a game, our cooked-to-order meals are sure to hit the spot. With our commitment to quality, fast service, and a welcoming environment, it's no wonder why Raising Cane's is a Baton Rouge favorite.

Raising Cane's Chicken Fingers - The Original

Looking for a sweet treat to satisfy your midnight cravings? Insomnia Cookies in Baton Rouge is your ultimate cookie haven! Nestled in the heart of the city at 128 W Chimes St, just steps away from the vibrant LSU campus, our cozy bake shop specializes in serving warm, delicious cookies right up until the wee hours of the morning.

 Dive into our wide selection of mouth-watering flavors, from classic Chocolate Chunk to the indulgent S'mores Deluxe. Plus, with vegan and gluten-free options, there's a little something for everyone!


Insomnia Cookies

Welcome to Louie's Cafe, a Baton Rouge institution nestled at 3322 Lake St, where classic diner charm meets the vibrant spirit of Louisiana. Our iconic eatery has been serving up hearty, homemade comfort food to locals and visitors alike since 1941. Whether you're craving a fluffy stack of pancakes, a savory omelet, or a mouthwatering burger, Louie's has something to satisfy every appetite. Open 24/7, we're your go-to spot for breakfast, lunch, or a late-night feast. Experience the warm, friendly atmosphere and dive into our delicious, cook-to-order meals that'll have you coming back for more. Stop by Louie's Cafe today, where every bite feels like home! 

Louie's Cafe

Discover academic excellence and vibrant campus life at Louisiana State University in Baton Rouge! Nestled along the banks of the Mississippi River, LSU combines the charm of a historic Southern university with the opportunities of a leading research institution. With over 250 fields of study and a diverse student body representing all 50 states and more than 100 countries, LSU offers a world-class education and a chance to don the purple and gold with pride. Experience SEC sports, participate in groundbreaking research, and engage with a passionate community dedicated to making a global impact. Join the Tiger family and shape your future at Louisiana State University, where tradition meets innovation on an expansive campus that you'll soon call home. 

While you are on campus, don't forget to stop by and say hello to LSU live mascot, Mike The Tiger, located next to the Pete Maravich Assembly Center.

Geaux Tigers! 

Louisiana State University

Discover the rich athletic heritage of Louisiana at the Andonie Sports Museum, nestled within the scenic LSU Campus at 3828 W Lakeshore Dr, Baton Rouge, LA. This treasure trove of sports memorabilia celebrates the formidable spirit and achievements of LSU athletes across generations. With an impressive collection that spans a variety of sports, visitors can relive the moments of glory that have contributed to LSU's legendary reputation. From iconic jerseys and game-used equipment to rare photographs and unique artifacts, each exhibit tells a story of dedication, triumph, and Tiger pride. Whether you're an avid sports fan or just looking for an inspiring experience, the Andonie Sports Museum is your ticket to explore the legacy of LSU sports. 

Andonie Sports Museum at LSU

Experience the electric atmosphere at Tiger Stadium, the legendary home of LSU Tigers football! Nestled in the heart of Baton Rouge, LA, this iconic venue, also known as "Death Valley," is where the spirit of Louisiana comes alive. With a seating capacity of over 102,000 roaring fans, it's the beating heart of college football, known for its deafening roars and thrilling game-day experiences. Immerse yourself in the sea of purple and gold as you witness the strength and skill of the Tigers in one of the most intimidating and exhilarating stadiums in the nation. Join us at Tiger Stadium for a tradition of victory and a lifetime of memories. Geaux Tigers! 

Tiger Stadium

Discover an unforgettable experience at Mike the Tiger's Habitat, the cherished home of Louisiana State University's fierce and beloved live tiger mascot! Situated at 16 N Stadium Dr in the heart of Baton Rouge, this sprawling 15,000-square-foot sanctuary offers guests a unique opportunity to observe the majesty of Mike, the Bengal-Siberian tiger, in a habitat designed to mimic his natural environment. With lush plantings, a large live oak tree, a waterfall, and a stream, this state-of-the-art facility is more than just an enclosure—it's a testament to the university's commitment to animal conservation and welfare. 

Mike the Tiger's Habitat

Welcome to LSU SportShop, your one-stop destination for all things Tigers, located conveniently at Tiger Stadium - Gate 5, on North Stadium Drive. Immerse yourself in the vibrant spirit of LSU with our extensive collection of officially licensed merchandise. Whether you're gearing up for game day or looking to showcase your Tiger pride, we have everything from apparel and headwear to accessories and memorabilia. Our curated selection ensures fans of all ages can find the perfect item to express their support for LSU. Experience the electric atmosphere as you shop amidst fellow fans and leave with a piece of LSU history. Open year-round, the LSU SportShop is the ultimate place to ignite your Tiger passion. Join us and roar with the Tigers! Geaux Tigers! 

Varsity Theatre

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