Discover a delightful treat at Rita's Italian Ice & Frozen Custard, conveniently located on US Highway 98 North in Lakeland, Florida. Known for its refreshing and delectable offerings, Rita's serves up a variety of Italian ice and rich frozen custard, each made fresh and bursting with flavor. Perfect for a quick cool-down in the Floridian heat, Rita's is an ideal spot for families and friends looking to enjoy a sweet break.

Rita's Italian Ice is famed for its smooth, fruity texture, available in an array of flavors that rotate regularly to keep fans coming back for something new. Meanwhile, the frozen custard offers a creamy counterpart, providing indulgent texture and taste. Guests can also try a unique blend of the two with their popular Gelati, layering Italian ice with custard for a perfectly harmonious treat.

The welcoming environment at Rita's makes it a great choice for families, offering an enjoyable outing for all ages. With its friendly staff and inviting atmosphere, it’s no wonder that Rita’s is a favorite haunt for both locals and tourists. So next time you’re in Lakeland, stop by Rita's on US Highway 98 for a taste of happiness in every scoop. 

Rita's Italian Ice & Frozen Custard

Home to more than 300 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

Visit Central Florida Sports

Get ready for an unforgettable softball showdown at the SEFL Fall Championships, taking place from November 13-15, 2026, at the premier Bartow Sports Complex in Bartow, FL! Located at Bartow Sports Complex on 850 Co Rd 555, this action-packed tournament promises to bring together the finest youth and high school softball teams from across the Southeast. Experience the thrill of high-stakes competition as athletes showcase their skills, passion, and sportsmanship on the field. Don't miss this opportunity to be a part of an event that will shape the future stars of softball! Team registration is now open, so secure your spot in this prestigious tournament and compete for glory. Whether you're a player, coach, or fan, the SEFL Fall Championships offer an exciting weekend filled with competitive spirits and unforgettable memories. Join us in Bartow and witness softball excellence at its finest!&#x20;

SEFL Fall Championships @ Bartow Sports Complex

Softball

State of the art facility that includes:
South Quad: 
Four Lighted Softball Fields (280', Temporary Fence at 220')
Eight Cages
4 Bullpen Mounds Per Field
Scorer Stands
Bleachers and Shade Coverings
Food Trucks, Bathrooms, and Playground

North Quad:
Four Lighted Softball Fields (200')
Scorer Stands
Bleachers and Shade Coverings
Concessions, Bathrooms, and Playground

SEFL Fall Championships @ Bartow Sports Complex

Business Type

Has Promotions Available

Special Features