Discover a delightful treat at Rita's Italian Ice & Frozen Custard, conveniently located on US Highway 98 North in Lakeland, Florida. Known for its refreshing and delectable offerings, Rita's serves up a variety of Italian ice and rich frozen custard, each made fresh and bursting with flavor. Perfect for a quick cool-down in the Floridian heat, Rita's is an ideal spot for families and friends looking to enjoy a sweet break.

Rita's Italian Ice is famed for its smooth, fruity texture, available in an array of flavors that rotate regularly to keep fans coming back for something new. Meanwhile, the frozen custard offers a creamy counterpart, providing indulgent texture and taste. Guests can also try a unique blend of the two with their popular Gelati, layering Italian ice with custard for a perfectly harmonious treat.

The welcoming environment at Rita's makes it a great choice for families, offering an enjoyable outing for all ages. With its friendly staff and inviting atmosphere, it’s no wonder that Rita’s is a favorite haunt for both locals and tourists. So next time you’re in Lakeland, stop by Rita's on US Highway 98 for a taste of happiness in every scoop. 

Rita's Italian Ice & Frozen Custard

Home to more than 300 annual sporting events and the headquarters for USA Water Ski and the Florida Youth Soccer Association, Central Florida’s Polk County is the perfect location for your next championship event. From nationally recognized golf courses to modern multi-use complexes, our facilities can accommodate any sport, at any skill level, for competitors of all ages. With a central location offering unbeatable convenience and our talented staff as your planning and promotions MVP, you’ll have no problem pulling off a winning event.

Whether it’s finding the ideal venue or ensuring your participants know where to play and stay, we’re here to help every step of the way.

Visit Central Florida Sports

Step up to the plate at the PG Softball Rising Stars: Turkey Bowl, happening November 21-22, 2026, in Bartow, FL! Hosted by the premier PG Softball Rising Stars, this youth and high school softball tournament is set to be an unforgettable showdown of skill, strategy, and sportsmanship. Located at Bartow Sports Complex on 850 Co Rd 555 venue, teams from across the region will compete for glory, trophies, and lifelong memories. Whether you're swinging for the fences or cheering from the sidelines, the electrifying atmosphere is sure to get your adrenaline pumping. Don't miss this opportunity to showcase your talent and celebrate the spirit of the game. Registration is now open, so gather your team, refine your strategies, and get ready to leave it all on the field. Secure your spot today and be part of a tradition that combines fierce competition and the joy of friendly rivalry. See you in Bartow!

PG Softball Rising Stars: Turkey Bowl

Softball

State of the art facility that includes:
South Quad: 
Four Lighted Softball Fields (280', Temporary Fence at 220')
Eight Cages
4 Bullpen Mounds Per Field
Scorer Stands
Bleachers and Shade Coverings
Food Trucks, Bathrooms, and Playground

North Quad:
Four Lighted Softball Fields (200')
Scorer Stands
Bleachers and Shade Coverings
Concessions, Bathrooms, and Playground

PG Softball Rising Stars: Turkey Bowl

Business Type

Has Promotions Available

Special Features