Name: Hispanic Heritage Celebration Day 2026
Start: 2026-09-27
End: 2026-09-27

Rochester, NY, is the third-largest metropolitan area in New York State, nestled along the southern shore of Lake Ontario. With a proud sports tradition, Rochester is home to iconic teams like the Rochester Red Wings (MiLB), Rochester Americans (AHL), Rochester Knighthawks (NLL), and Flower City Union (NPSL). Our vibrant sports culture thrives across all levels, from youth clubs and high schools to elite collegiate programs, creating a strong, year-round foundation for athletic excellence.

The Rochester NY Sports Commission champions Monroe County through the power of sports tourism. By attracting championships, invitationals, and tournaments across a wide range of disciplines, we help fuel the region’s economy and enhance the quality of life for residents and visitors alike. Each year, Rochester welcomes a growing roster of sporting events, showcasing our top-tier facilities, supportive community, and dedication to teamwork on and off the field.

We invite event organizers, rights holders, and sports professionals to discover why Rochester and Monroe County are ideal destinations for your next competition or tournament. Let’s play in Rochester!

Visit Rochester

Hispanic Heritage Celebration Day 2026

Sunday, September 27, 12:00 pm–4:00 pm

Free for everyone

Save the date for Hispanic Heritage Celebration Day! Enjoy free museum admission, community and cultural tables, live dances and music, performances, and presentations around Hispanic countries. This year’s theme is “Together, we are more.”

¡Reserva la fecha para el Día de Celebración de la Herencia Hispana! Difrute la entrada gratuita al museo, mesas informativas y culturales, música y bailes en vivo, así como presentaciones y espectáculos sobre los países hispanos. El tema de este año es «Unidos, somos más».

Schedule of Events / Programa de Eventos

M&T Bank Ballroom / Salón de Baile M&T Bank

**Master of Ceremonies / Maestro de Ceremonia:**  
DJ Lou Rock, Poder 97.1

**12:00–3:30 pm**: Cultural Display Tables / Mesas de Exhibición Cultural  
**12:30–1:15 pm**: Opening Ceremonies / Ceremonias de Inauguración featuring Flames of Freedom Dance Ministries/con la participación de Flames of Freedom Dance Ministries  
**1:15–2:00 pm**: Jafet the Pyro, Rivas, y Jr. Zamar  
**2:00–2:45 pm**: Borinquen Dance Theater  
**3:00–4:00 pm**: Nuyorican Project

Vanden Brul Pavilion / Pabellón Vanden Brul

**12:00–12:30 pm**: Bomba Yaqüé  
**1:30–1:45 pm**: Peru Inka  
**1:45–2:15 pm**: Byron Noble, Alma de Mexico  
**2:15–2:25 pm**: Puerto Rican Festival Queen & Princess  
**2:25–2:40 pm**: Miss Rochester International Queens  
**2:40–3:10 pm**: Bata Con Pies

Bausch & Lomb Parlor / Salón Bausch & Lomb

**12:00–3:30 pm**: Children’s Arts & Crafts/ Manualidades para niños: Hojalata (Tin) Art  
Fun for all ages, Hojalata, is a traditional Mexican folk-art technique using decorative metalwork with distinctive traditions. Create your own colorful 4″ × 4″ piece of “tin” art using decorative foil, simple embossed designs, and markers.  
**12:00–3:30 pm**: Rochester Hispanic Basketball League / Liga Hispana de Baloncesto de Rochester  
**12:00–3:30 pm**: Miss Rochester International

In the Galleries/ En las galerías

**1:30 pm**: Guided Tour of MAG’s Collection / Visita guiada a la galería de arte

Outside / Afuera

**12:00–4:00 pm**: Nueva Era Radio streaming live all day! / Nueva Era Radio transmitiendo en vivo todo el día!  
**12:00–4:00 pm**: Rob’s Kabobs Food Truck  
**2:30 pm**: Zumba

Celebration Series is sponsored by the [MAG Council](https://mag.rochester.edu/volunteer/magcouncil/), with additional support from the Robert and Madeleine S. Heilbrunn Memorial Fund. Hispanic Heritage Celebration Day is also sponsored by Nueva Era Radio, Poder 97.1 FM, with support from the City of Rochester Hispanic Heritage Committee, Rochester Latino Theater Company, La Mega 97.5, Imagen NY Magazine, Fidelis Care, and City of Rochester Mayor Malik D. Evans.

Celebration Series está patrocinada por el [MAG Council](https://mag.rochester.edu/volunteer/magcouncil/), con apoyo adicional del Fondo Conmemorativo de Robert y Madeleine S. Heilbrunn. El Día de Celebración de la Herencia Hispana también está patrocinado por Nueva Era Radio, Poder 97.1 FM, con el apoyo del Comité de Herencia Hispana de la Ciudad de Rochester, Rochester Latino Theater Company, La Mega 97.5, Imagen NY Magazine, Fidelis Care e alcalde de la ciudad de Rochester, Malik D. Evans.

Hispanic Heritage Celebration Day 2026

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