You’ve heard about Memphis: home of the blues, soul & rock ‘n’ roll on the mighty Mississippi River. Now, get to know the Memphis Sports Council. We are dedicated to helping make your event a winning one. By utilizing our network of local services, your group can take advantage of opportunities usually reserved only for Memphis residents. Local sports leagues, sporting goods stores, city and neighborhood organizations, government and media relations, visitor guides, communications and marketing – you name it, our team can connect you. In addition, we can help you find the best Memphis event venues, hotels, attractions and dining options for your team. The best part? Our services are free. 


 

Memphis Sports Council

Celebrate the patriotic spirit of America as two of the best teams in college football take the field in the 67th Annual AutoZone Liberty Bowl.

The 67th AutoZone Liberty Bowl will be played on Friday, January 2, 2026 at 3:30 P.M. CT

68th AutoZone Liberty Bowl

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The AutoZone Liberty Bowl Football Classic is the seventh oldest college bowl game and is one of the most tradition-rich and patriotic bowl games in America. The AutoZone Liberty Bowl was founded in Philadelphia in 1959 and the inaugural game featured a match-up between Penn State and Alabama. That game began a tradition of great stars, exciting football, and was the first of 62 thrilling chapters in the history of the AutoZone Liberty Bowl Football Classic. The AutoZone Liberty Bowl has enjoyed many highlights through the years. The Bowl has hosted all-time great coaches such as Paul “Bear” Bryant, Lou Holtz, Tom Osborne, Steve Spurrier and Bill Snyder. The Bowl’s history also includes four Heisman Trophy winners (Ernie Davis, Terry Baker, Doug Flutie and Bo Jackson) and other stars such as Archie Manning and Donovan McNabb.

One of college football's oldest bowl games. Come celebrate the new year and the patriotic spirit of America, as two of college footballs top teams clash.

68th AutoZone Liberty Bowl

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