Join industry leaders at the 2027 Sports ETA Symposium in Salt Lake City for the premier event in sports tourism. This multi-day gathering offers unmatched networking, educational sessions, and business development opportunities in the heart of Utah’s vibrant capital. Don’t miss your chance to connect, learn, and shape the future of the sports events industry.

2027 Sports ETA Symposium

As the only non-profit 501(c)3 trade association for the sports and events tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of smart, creative, and interesting people: our members.

2027 Sports ETA Symposium

Adult Conference