GRIT VS. GRIND: EAST-WEST SHOWCASE — About the Event
Grit vs. Grind: East-West Showcase brings together elite student-athletes in an East-versus-West format during the week of Juneteenth, a time of year rich with meaning and already alive with celebration, family gatherings, and community pride across the country. It's a natural home for a youth football and cheer showcase: a week where competition, culture, and community come together, giving families a reason to travel and a reason to celebrate, all in one destination.
This is a first-time event, and we say that plainly, not as a caveat but as an invitation. What makes this launch different is the caliber of leadership standing behind it: an executive board of high-level, experienced sports marketing, event operations, and destination sales professionals, an established 501(c)(3) mission, and an operational infrastructure already built and running through UpStart Sports Marketing Science LLC. We encourage destination partners and sports commissions to visit our website and review the executive board directly, the same team that will be sitting across the table with you from day one.
GRIT VS. GRIND: EAST-WEST SHOWCASE — ADDITIONAL DESTINATION NEEDS Financial / Fee Support
No bid fee required (per our standard, replaced by the required site visit) A marketing co-op fund or development fund tied to promoting the event Discounted or waived venue/field rental fees Hotel & Housing Specifics
A guaranteed complimentary room block for the CEO and four additional Executive Board members (five rooms total)
Beyond that, a standard complimentary room ratio for the broader traveling party (a set number of comp rooms per a set number of room nights booked) A room rebate program tied to overall room nights picked up Operational Support
CVB/Sports Commission staff support for site visits and on-the-ground logistics coordination
Local volunteer recruitment for event-day operations Shuttle or transportation support between hotels and venues Airport ground transportation or rideshare partnerships Safety & Medical Police and security support Medical/EMS coverage (athletic trainers, ambulance on site) ADA accessibility accommodations Marketing & Community Local media/PR support and press coverage assistance Welcome packets or visitor guides for traveling families Signage and wayfinding Local restaurant/attraction discount partnerships for families Long-Term Structure A multi-year agreement or rebooking incentive, since Grit vs. Grind is being built toward a "Convention Capital of the World" commitment, not a one-time booking Weather contingency / indoor backup facility commitment, particularly relevant given the Juneteenth-week timing and outdoor activation calendar
Participants:
450
Spectators:
1,300
Gender:
Male
Event Level:
Amateur
Age Group:
Youth
Manager