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Visit Amarillo
Miss Rodeo Texas has moved to Amarillo after 30 years in San Antonio
Amarillo will host the Miss Rodeo Texas Pageant for three consecutive years, from 2026 through 2028, organizers announced Tuesday. The 2026 pageant is set for June 16–20. The Embassy Suites Amarillo Downtown will serve as the site for the pageant events, and the Amarillo National Center will host the horsemanship competition. “Amarillo is the perfect backdrop for this pageant and the traditions it represents,” said Nikki Woodward, state director of Miss Rodeo Texas. “We are excited to bring contestants and supporters here and to showcase Texas rodeo culture on such a strong stage.”
Kashion Smith, executive director of Visit Amarillo, said the city is equally proud to be selected. “This is an incredible opportunity for Amarillo to welcome visitors from across the state and showcase the authentic Western heritage that defines our community,” Smith said. “The Miss Rodeo Texas Pageant is a natural fit for our city, and we are thrilled to host it.” The Miss Rodeo Texas Pageant is one of the state’s most recognized rodeo queen competitions, celebrating tradition, horsemanship and leadership.
For the full schedule of events, visit missrodeotexas.com.
Visit Amarillo
Amarillo, Texas is a unique and history-rich city located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions. You'll notice that Amarilloans are incredibly friendly. We call that the Panhandle Spirit. The spirit that fought through the Dust Bowl and the Great Depression. The spirit that loves their neighbor in all times, not just the hard times. While we hold tight to our western heritage, we embrace and relish our contemporary art scene, thriving center city, and cultural diversity. Our heritage and forward-thinking mentality are tied together by our close communal bond. All in all, Amarillo is truly where the Old West meets the New West.
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