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Visit Amarillo

Visit Amarillo

Convention & Visitors Bureau

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About Visit Amarillo

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Amarillo, Texas is a unique and history-rich city located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions.

You'll notice that Amarilloans are incredibly friendly. We call that the Panhandle Spirit. The spirit that fought through the Dust Bowl and the Great Depression. The spirit that loves their neighbor in all times, not just the hard times. While we hold tight to our western heritage, we embrace and relish our contemporary art scene, thriving center city, and cultural diversity. Our heritage and forward-thinking mentality are tied together by our close communal bond. All in all, Amarillo is truly where the Old West meets the New West.

Things to do in the area

Amarillo is the Panhandle's hub for sports and recreation. From professional sports including indoor arena football, double-A baseball, and indoor soccer, to drag car races at the Amarillo Dragway, sports and recreation enthusiasts will find plenty to keep them entertained. We've broken down a few primary categories to make the search for what you would like to add to your itinerary easy and fun.

Travel details

At the center of the Texas Panhandle, part of the Great Plains, and the intersection of Interstates 40 and 27 and U.S. Highways 60, 87 and 287.

Three airlines serve Rick Husband Amarillo International Airport with over 50 daily arrivals and departures: American Eagle, Continental/United and Southwest Airlines.

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PR/Media Assistance - Site Visits - Transportation Assistance - Lodging Services - Welcome Bags/Gifts - Itinerary Development - Event Planning Assistance

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2025 NJCAA DI Football Championship Returns to Bain-Schaeffer Stadium

2025 NJCAA DI Football Championship Returns to Bain-Schaeffer Stadium

The 2025 Credit Union 1 NJCAA Division I Football Championship will be broadcast nationwide on ESPNU on Wednesday, December 17, 2025 at 7 PM ET / 6 PM CT with the title game taking place at Bain-Schaeffer Buffalo Stadium on the campus of West Texas A&M University in Canyon, Texas.

25 Nov, 2025

Featured & Upcoming Events

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18th Capital Showdown Tournament

Fri, Mar 5th - Sun, Mar 7th, 2027

18th Capital Showdown Tournament

Youth Ice Hockey Tournament - Tennessee

Showdown Hockey Tournaments, LLC.

Showdown Hockey Tournaments, LLC.

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  • JD
    John Doe

    Manager