Name: ROC/FLX Craft Beverage Trail
Address: Locations vary, Rochester, NY, 14609

Finger Lakes and Rochester have a diverse selection of wineries, breweries, distilleries, and cideries, plus we all share one common theme: we’re serious about making an absolutely amazing product. With nearly 30 wineries, breweries, cideries, and distilleries on the map, and more popping up every day, the Rochester/Finger Lakes craft beverage culture is in full force. So where can our wine, beers, ciders, and spirits be tasted? Follow the trail to our craft beverages and plan your visit today.

ROC/FLX Craft Beverage Trail

Rochester, NY, is the third-largest metropolitan area in New York State, nestled along the southern shore of Lake Ontario. With a proud sports tradition, Rochester is home to iconic teams like the Rochester Red Wings (MiLB), Rochester Americans (AHL), Rochester Knighthawks (NLL), and Flower City Union (NPSL). Our vibrant sports culture thrives across all levels, from youth clubs and high schools to elite collegiate programs, creating a strong, year-round foundation for athletic excellence.

The Rochester NY Sports Commission champions Monroe County through the power of sports tourism. By attracting championships, invitationals, and tournaments across a wide range of disciplines, we help fuel the region’s economy and enhance the quality of life for residents and visitors alike. Each year, Rochester welcomes a growing roster of sporting events, showcasing our top-tier facilities, supportive community, and dedication to teamwork on and off the field.

We invite event organizers, rights holders, and sports professionals to discover why Rochester and Monroe County are ideal destinations for your next competition or tournament. Let’s play in Rochester!

Visit Rochester

The Strong National Museum of Play is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more. Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame. The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Parking is available in the museum's garage for $5. ATM on site.

The Strong Museum

Save $5 with code ROCSPORTS

Strong National Museum of Play - Rochester’s ultimate destination for hands-on fun and adventure for all ages

Stop by Flight Downtown and meet the new owner, see the beautiful changes and follow us on social media for entertaining events. Flight Downtown offers wines, beers, ciders and small plates. We will always have something new to try. During the nice weather, enjoy our delightful covered patio. Reach out to us for information on private events and fundraising. Cheers!

Flight Wine Bar Downtown

Every Monday, Flight gives 10% off your final bill.  Reservations are always encouraged.

ROHRBACH RAILROAD STREET BEER HALL: Located at 97 Railroad Street, Step into our century-old beer hall and production brewery located in the heart of the city. Our beer hall features locally sourced ingredients from our neighbor, the Rochester public market, and craft brews tapped right from the brewery–it doesn't get any fresher. With our classics always on tap and available for purchase, the beer hall also offers unique one-off brews you can't find anywhere else. Brewery Tours | Available on Saturdays 11am-4pm, every hour on the hour ROHRBACH BUFFALO RD. BREWPUB: The brewpub is located at 3859 Buffalo Rd, where the welcome is a little warmer, the crowd is a little kinder, and the beer is a little better. Cozy up with a pint and a variety of German and American pub fare. With our wide selection of ales & lagers to pair with your meal, everyone can find something to hit the spot. Look out for our monthly Food & Beer pairing dinners brought to you by Executive Chef Steve, featuring seasonal ingredients and perfectly paired brews.

Rohrbach Brewing Company

Run by Friends, For Friends Ziggy’s is a bar in the Rochester Public Market. It’s run by a bunch of familiar faces in the ROC restaurant scene. We love a good bar so we decided to build our own. Come write its story with us.

Ziggy's

Simply put, we're a casual neighborhood restaurant serving up elevated and authentic Mexican fare in a family-style setting. In Mexico, meals are a time for sharing good conversation over even better food. We like that philosophy, so we decided to bring it to Rochester and complement it with a mezcal-based cocktail list. Yes, we have other spirits and classic cocktails, but we want to celebrate and share mezcal—Mexico's indigenous spirit made from agave and a cousin of tequila—with Rochester and beyond. Bitter Honey is about hospitality. We love our guests; it’s that simple. We look forward to welcoming and hosting you soon!

Bitter Honey

At Velvet Belly, Chef Jeremy Nucelli prepares dishes inspired by coastal cuisine from around the world. We also serve up whimsical and fun-loving cocktails in a lively bar atmosphere. We’re proud to be part of the thriving food and beverage community within Rochester’s Public Market.

Velvet Belly

The Rochester Broadway Theatre League’s (RBTL’s) mission is to provide opportunities for all people to experience, understand and enjoy the best in arts and performance, through its education programs, live events, and activities. To fulfill its mission, RBTL strives to offer diverse performances and programs that reflect the highest standards of excellence and to make those offerings accessible to the broadest possible audience. Founded in 1957 as an all-volunteer not-for-profit organization, and still a registered 501(c)3, RBTL has grown into Rochester’s premier venue-management and service organization for the performing arts and entertainment in Rochester. RBTL owns and operates the West Herr Performing Arts Center and West Herr Auditorium Theatre, located at the corner of East Main Street and Prince Street in Rochester, NY. The West Herr Auditorium Theatre is home to a full season of touring Broadway shows, the M&T Bank Broadway Season, and also hosts a number of live concerts, comedy, drama, community, and family events each year.

West Herr Auditorium Theatre / RBTL

\*\*Discover The Flavor at Salena's Mexican Restaurant in Rochester, NY\*\* Nestled in the heart of the city, we pride ourselves on serving Mexican cuisine that tantalizes the taste buds. From mouthwatering enchiladas to our famous guacamole made fresh daily, each dish is crafted with care using traditional recipes and high-quality ingredients. At Salena's, we believe that dining is more than just a meal; it’s an experience. Our warm and inviting atmosphere, complete with colorful decor and friendly staff, makes it the perfect spot for family gatherings, date nights, or casual lunches with friends. Don't forget to pair your meal with one of our handcrafted margaritas or a selection from our extensive tequila bar! Salena's has dietary menus for celiac, vegan, and vegetarian diners and has a nut-free kitchen! Our entire menu is made fresh in-house daily, including our catering and team-building events! Let us help make your next event spectacular, whether it is personal or business! Tequila Team Building Seminars take your team outside of the realm of boring and our monthly tequila classes are the perfect night out to learn about what makes tequila the best of the spirits, and how it came to be so popular. Join us for lunch or dinner, and taste the difference in Salena's. Visit Salena's Mexican Restaurant today and experience the best Mexican food in Rochester, NY!

Salena's Mexican Restaurant

ImageOut presents and supports LGBTQ+ arts and cultural experiences showcasing films, creative works, and artists to promote awareness, foster dialogue, and build community.

ImageOut: The Rochester LGBT Film & Video Festival

The City of Rochester Public Market, located at 280 North Union St. in Center City, has served the community since 1905 and offers an huge assortment of fresh seasonal produce direct from area farmers as well as from around the country and world; meats and seafood; eggs and cheese; baked goods and pasta; specialty and prepared foods, dry goods and general merchandise; clothing and jewelry; and much much more! On the Market grounds and in the surrounding Market Business District are cafes, coffee shops, bakeries, full service restaurants, food stands, a brewery, a distillery, art studios and galleries, and much more. The Market's outdoor and indoor vendor sheds are open year-round: Tuesdays and Thursdays 6 am to 1 pm, and Saturdays from 5 am to 3 pm. On Saturdays during the warmer months, shoppers can find over 300 vending stalls full of all kinds of goods and goodies! In addition to the regular Market shopping days, the City offers almost 50 days of free-admission special events at the Market, including Flower City Days Horticultural Sales, Community Garage Sales, Food Truck Rodeos, Bands on the Bricks, Halloween at the Market, and Holidays at the Market. See the Public Market Special Events page! The City of Rochester Public Market is the most diverse gathering in the region; a source of character, culture, and community; and a place to get a huge variety of affordable foods and goods.

Rochester Public Market

Chef Dan Martello and team find their culinary inspiration in dishes to be shared, and through this lens prepare cuisine specializing in house made pastas, dishes from our smokehouse, and vegetable preparations reflecting the best the region and seasons have to offer. Enjoy the energy of our bar and award-winning craft cocktail program, as well as our dining room with a group of friends or for a special date. Hours: Wed-Sat 5 p.m. - 2 a.m. For parties of 25-350 guests, checkout Jackrabbit Club. This spacious, 7,000 square foot space features a full on-site kitchen and flexible layout for happenings of all sorts. Jackrabbit Club is located directly adjacent to Good Luck.

Good Luck Restaurant

Get ready for an electrifying weekend at the Fright Night Duals and Individuals 2026!

Fright Night Duals and Individuals 2026

 the U.S. Amateur is the leading annual golf tournament in the United States for amateur golfers

ROC/FLX Craft Beverage Trail

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