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The Shoals (Visit Florence, AL)

The Shoals (Visit Florence, AL)

Convention & Visitors Bureau


About The Shoals (Visit Florence, AL)

Travel also the same ancient paths where the early Native American settlers carved out a thriving community imbued with their mystical culture. The Singing River influence their way of life just as it compelled William Christopher Handy to reproduce the sounds of our unique Southern Soul.

Stories of overcoming adversity abound throughout the Shoals, from enduring the battles of the Civil War era to the inspirational accomplishments of Helen Keller.

Today the “Shoals” area includes Florence, Muscle Shoals, Sheffield, and Tuscumbia. Florence is the largest city in Lauderdale County. The small-town flavor of our soul and the large city refinement are evident as your stroll through our charming historic districts, play 18 holes of world-class golf, reel in a trophy-size bass, or indulge yourself in our tantalizing array of southern cuisine.

Florence enjoys four distinct seasons with moderate climates. The yearly median temperature is 62° F with a 43° average for January and 85° in July. Rainfall averages fifty inches annually, and occasional snows last only for a short time.

Things to do in the area

Like outdoor activities? Our walking trails, legendary fishing, world-class golf, and water sports of all types will appeal to you! Interested in history? Our area is rich in Native American and pioneer tradition, and our historic downtowns are vibrant and welcoming.

Shop at award-winning fashion designers’ retail stores; enjoy some of the best food you’ve ever put in your mouth. Visit the only Frank Lloyd Wright-designed home in the state of Alabama, and tour the music studios that made a musical legend of Muscle Shoals. Museums, theaters, concerts, art shows, and festivals mean that there’s always something going on around here. How much time do you have? We can’t wait to share this place with you!

Travel details

The closest major airport to Florence, Alabama is Northwest Alabama Regional Airport (MSL / KMSL). This airport is in Muscle Shoals, Alabama, and is 7 miles from the center of Florence, AL.

Services offered

Event Marketing Sponsorship

Grant Programs

Lodging Services

Marketing

PR/Media Assistance

Signage

Site Visits

Volunteer

Welcome Bags

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Contacts

  • JD
    John Doe

    Manager