Travel also the same ancient paths where the early Native American settlers carved out a thriving community imbued with their mystical culture. The Singing River influence their way of life just as it compelled William Christopher Handy to reproduce the sounds of our unique Southern Soul.

Stories of overcoming adversity abound throughout the Shoals, from enduring the battles of the Civil War era to the inspirational accomplishments of Helen Keller.

Today the “Shoals” area includes Florence, Muscle Shoals, Sheffield, and Tuscumbia. Florence is the largest city in Lauderdale County. The small-town flavor of our soul and the large city refinement are evident as your stroll through our charming historic districts, play 18 holes of world-class golf, reel in a trophy-size bass, or indulge yourself in our tantalizing array of southern cuisine.

Florence enjoys four distinct seasons with moderate climates. The yearly median temperature is 62° F with a 43° average for January and 85° in July. Rainfall averages fifty inches annually, and occasional snows last only for a short time.

The Shoals (Visit Florence, AL)

Convention & Visitors Bureau

Marketed Facilities