Visit Midland

Located between Dallas and El Paso on Interstate 20, Midland is known as the Heart of West Texas. This is the perfect destination to begin a West Texas road trip, to tour the Big Bend region, or to host your meeting, sporting event, or family reunion.

Discover our modern venues and why Midland, Texas, is the ideal choice for your event in West Texas.

VisitMidland serves as the destination marketing organization for Midland. We strive to ensure visitors have the best experience during their stay. Whether you are here for an extended business trip or just dropping by, please let us know how we can best serve you during your visit to Midland.

VisitMidland offers complimentary incentives to meeting planners, event rights holders, and tour operators, ensuring a seamless planning experience and a successful event. Let us do the legwork for you! VisitMidland services include securing group rates at Midland hotels, event planning assistance, transportation coordination, hospitality suite setup, and more.

For a complete list of our complimentary services, check out our servicing page here. Looking for something more custom? Just ask!

Interested in bringing a new sporting or entertainment event to Midland? Click here to see if your event qualifies for the VisitMidland Sports & Entertainment Grant.

You'll find plenty of things to do while visiting Midland, Texas. Midland offers unique experiences and activities for every visitor to ensure an unforgettable visit. You'll find parks, galleries, historic sites, libraries, museums, professional sports, shopping and much more.

Conveniently located on Interstate 20, halfway between Fort Worth and El Paso. Easily accessible, it boasts Midland International Air & Space Port, serviced daily by American, Southwest, and United Airlines and is the closest airport to Big Bend National Park.

PR/Media Assistance - Site Visits - Transportation Assistance - Lodging Services - Welcome Bags/Gifts - Itinerary Development - Event Planning Assistance - Grand Program