Located between Dallas and El Paso on Interstate 20, Midland is known as the Heart of West Texas. This is the perfect destination to begin a West Texas road trip, to tour the Big Bend region, or to host your meeting, sporting event, or family reunion.

Discover our modern venues and why Midland, Texas, is the ideal choice for your event in West Texas.

VisitMidland serves as the destination marketing organization for Midland. We strive to ensure visitors have the best experience during their stay. Whether you are here for an extended business trip or just dropping by, please let us know how we can best serve you during your visit to Midland.

VisitMidland offers complimentary incentives to meeting planners, event rights holders, and tour operators, ensuring a seamless planning experience and a successful event. Let us do the legwork for you! VisitMidland services include securing group rates at Midland hotels, event planning assistance, transportation coordination, hospitality suite setup, and more.

For a complete list of our complimentary services, check out our servicing page [here](https://visitmidland.com/meetings-groups/tours-groups/services/). Looking for something more custom? Just ask!

Interested in bringing a new sporting or entertainment event to Midland? [Click here](https://visitmidland.com/meetings-groups/meetings-conventions/services/) to see if your event qualifies for the VisitMidland Sports & Entertainment Grant.&#x20;

Visit Midland

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Visit Midland

Convention & Visitors Bureau