Name: Hispanic Heritage Celebration Day 2026
Start: 2026-09-27
End: 2026-09-27

Rochester, NY, is the third-largest metropolitan area in New York State, nestled along the southern shore of Lake Ontario. With a proud sports tradition, Rochester is home to iconic teams like the Rochester Red Wings (MiLB), Rochester Americans (AHL), Rochester Knighthawks (NLL), and Flower City Union (NPSL). Our vibrant sports culture thrives across all levels, from youth clubs and high schools to elite collegiate programs, creating a strong, year-round foundation for athletic excellence.

The Rochester NY Sports Commission champions Monroe County through the power of sports tourism. By attracting championships, invitationals, and tournaments across a wide range of disciplines, we help fuel the region’s economy and enhance the quality of life for residents and visitors alike. Each year, Rochester welcomes a growing roster of sporting events, showcasing our top-tier facilities, supportive community, and dedication to teamwork on and off the field.

We invite event organizers, rights holders, and sports professionals to discover why Rochester and Monroe County are ideal destinations for your next competition or tournament. Let’s play in Rochester!

Visit Rochester

Hispanic Heritage Celebration Day 2026

Sunday, September 27, 12:00 pm–4:00 pm

Free for everyone

Save the date for Hispanic Heritage Celebration Day! Enjoy free museum admission, community and cultural tables, live dances and music, performances, and presentations around Hispanic countries. This year’s theme is “Together, we are more.”

¡Reserva la fecha para el Día de Celebración de la Herencia Hispana! Difrute la entrada gratuita al museo, mesas informativas y culturales, música y bailes en vivo, así como presentaciones y espectáculos sobre los países hispanos. El tema de este año es «Unidos, somos más».

Schedule of Events / Programa de Eventos

M&T Bank Ballroom / Salón de Baile M&T Bank

**Master of Ceremonies / Maestro de Ceremonia:**  
DJ Lou Rock, Poder 97.1

**12:00–3:30 pm**: Cultural Display Tables / Mesas de Exhibición Cultural  
**12:30–1:15 pm**: Opening Ceremonies / Ceremonias de Inauguración featuring Flames of Freedom Dance Ministries/con la participación de Flames of Freedom Dance Ministries  
**1:15–2:00 pm**: Jafet the Pyro, Rivas, y Jr. Zamar  
**2:00–2:45 pm**: Borinquen Dance Theater  
**3:00–4:00 pm**: Nuyorican Project

Vanden Brul Pavilion / Pabellón Vanden Brul

**12:00–12:30 pm**: Bomba Yaqüé  
**1:30–1:45 pm**: Peru Inka  
**1:45–2:15 pm**: Byron Noble, Alma de Mexico  
**2:15–2:25 pm**: Puerto Rican Festival Queen & Princess  
**2:25–2:40 pm**: Miss Rochester International Queens  
**2:40–3:10 pm**: Bata Con Pies

Bausch & Lomb Parlor / Salón Bausch & Lomb

**12:00–3:30 pm**: Children’s Arts & Crafts/ Manualidades para niños: Hojalata (Tin) Art  
Fun for all ages, Hojalata, is a traditional Mexican folk-art technique using decorative metalwork with distinctive traditions. Create your own colorful 4″ × 4″ piece of “tin” art using decorative foil, simple embossed designs, and markers.  
**12:00–3:30 pm**: Rochester Hispanic Basketball League / Liga Hispana de Baloncesto de Rochester  
**12:00–3:30 pm**: Miss Rochester International

In the Galleries/ En las galerías

**1:30 pm**: Guided Tour of MAG’s Collection / Visita guiada a la galería de arte

Outside / Afuera

**12:00–4:00 pm**: Nueva Era Radio streaming live all day! / Nueva Era Radio transmitiendo en vivo todo el día!  
**12:00–4:00 pm**: Rob’s Kabobs Food Truck  
**2:30 pm**: Zumba

Celebration Series is sponsored by the [MAG Council](https://mag.rochester.edu/volunteer/magcouncil/), with additional support from the Robert and Madeleine S. Heilbrunn Memorial Fund. Hispanic Heritage Celebration Day is also sponsored by Nueva Era Radio, Poder 97.1 FM, with support from the City of Rochester Hispanic Heritage Committee, Rochester Latino Theater Company, La Mega 97.5, Imagen NY Magazine, Fidelis Care, and City of Rochester Mayor Malik D. Evans.

Celebration Series está patrocinada por el [MAG Council](https://mag.rochester.edu/volunteer/magcouncil/), con apoyo adicional del Fondo Conmemorativo de Robert y Madeleine S. Heilbrunn. El Día de Celebración de la Herencia Hispana también está patrocinado por Nueva Era Radio, Poder 97.1 FM, con el apoyo del Comité de Herencia Hispana de la Ciudad de Rochester, Rochester Latino Theater Company, La Mega 97.5, Imagen NY Magazine, Fidelis Care e alcalde de la ciudad de Rochester, Malik D. Evans.

Hispanic Heritage Celebration Day 2026

Immerse yourself in the perfect blend of comfort and convenience at the Holiday Inn Express & Suites Rochester Webster, an IHG Hotel, situated at the heart of Webster, NY. Whether you're visiting for business or pleasure, our prime location at 860 Holt Rd offers easy access to Rochester's vibrant city center, scenic Lake Ontario, and the myriad attractions the area holds. Our modern, thoughtfully designed rooms and suites promise a restful stay with amenities tailored to your needs - from free Wi-Fi that keeps you connected to a complimentary hot breakfast that energizes your day. Stay fit with our 24-hour fitness center or unwind in our indoor pool. For the business traveler, our efficient meeting spaces and business services ensure you're always on top of your game. Experience heartfelt hospitality matched with outstanding value, where every stay is memorable. Welcome to Holiday Inn Express & Suites Rochester Webster, where your comfort is our priority. 

Holiday Inn Express & Suites Rochester Webster, an IHG Hotel

Nestled in the scenic town of Pittsford, NY, the Hilton Garden Inn Rochester/Pittsford offers an inviting retreat for both business and leisure travelers. Located at 800 Pittsford Victor Rd, this sophisticated hotel seamlessly blends convenience with comfort. Guests can enjoy modern accommodations equipped with plush bedding, complimentary Wi-Fi, and ergonomic workspaces. Savor delicious American cuisine at The Garden Grille & Bar, or take advantage of our 24-hour Pavilion Pantry for snacks any time. With a well-equipped fitness center, indoor pool, and flexible meeting spaces, we cater to all your needs under one roof. Just minutes away from top attractions and corporate offices, our strategic location ensures an effortless stay. Experience genuine hospitality and personalized service that makes Hilton Garden Inn Rochester/Pittsford the perfect choice for your next visit to upstate New York. 

Hilton Garden Inn Rochester/Pittsford

Nestled in the vibrant heart of the Chili neighborhood, just moments from Rochester Airport, Microtel Inn & Suites by Wyndham offers a seamless blend of comfort and convenience for travelers seeking a memorable stay in Rochester, NY. This inviting hotel prides itself on delivering an exceptional experience through its thoughtfully designed rooms, equipped with plush bedding, modern amenities, and complimentary Wi-Fi, ensuring a restful night for business and leisure travelers alike. Begin your day with a smile, thanks to our complimentary breakfast, setting you up perfectly for exploring the wonders of Rochester or a productive day of meetings. With a location that puts the best of the city within easy reach, including local dining, shopping, and entertainment options, Microtel Inn & Suites by Wyndham Chili/Rochester Airport promises a stay that's not just comfortable, but also enriched with the genuine warmth and hospitality Wyndham hotels are known for. 

Microtel Inn & Suites by Wyndham Chili/Rochester Airport

Escape to a serene retreat at Woodcliff Hotel & Spa, nestled in the rolling hills of Fairport, NY. Our elegant accommodations, world-class spa, and breathtaking views offer the perfect balance of luxury and tranquility. Whether you're seeking a romantic getaway or a rejuvenating escape, our dedicated staff is committed to making your stay unforgettable. Experience gourmet dining, championship golf, and endless outdoor adventures just minutes from Rochester. Book your stay today and discover why Woodcliff Hotel & Spa is the premier destination for discerning travelers. 

Woodcliff Hotel & Spa

Nestled in the picturesque landscape of Victor, New York, Hampton Inn & Suites Rochester/Victor invites guests to experience unparalleled comfort and convenience. Perfectly situated at 7637 NY-96, our hotel is the ideal base for exploring the rich history and natural beauty of upstate New York. Whether you're visiting for business or leisure, our spacious, well-appointed rooms and suites are designed to meet all your needs, with complimentary Wi-Fi, cozy beds, and modern amenities ensuring a restful stay. Kick start your day with our free hot breakfast, and unwind in the evening with a relaxing dip in our indoor pool or a workout in the fitness center. Shopping enthusiasts will appreciate our proximity to Eastview Mall, while outdoor adventurers can explore nearby trails and parks. At Hampton Inn & Suites Rochester/Victor, we're committed to making your stay memorable, offering friendly service and a welcoming atmosphere that feels like home. 

Hampton Inn & Suites Rochester/Victor

Discover the perfect blend of comfort and convenience at Holiday Inn Express & Suites Rochester-Victor, an IHG Hotel. Nestled in the serene town of Victor, NY, at 7502 Main St Fishers, our hotel is the ultimate gateway for both business and leisure travelers. Just a short drive from downtown Rochester, our location offers easy access to major attractions and corporate hubs. Start your day with our complimentary Express Start Breakfast, featuring a range of delicious hot and cold options to energize your morning. Our modern guest rooms and suites are designed with your relaxation in mind, equipped with plush bedding, free high-speed Wi-Fi, and ample workspace. Dive into our indoor pool or keep up with your workout routine at our 24-hour fitness center. Whether you're here for a meeting or exploring the Finger Lakes, our friendly staff is dedicated to making your stay memorable. Experience comfort and convenience at Holiday Inn Express & Suites Rochester-Victor, where we make every journey brighter. 

Holiday Inn Express & Suites Rochester-Victor, an IHG Hotel

Nestled in the beautiful and tranquil town of Victor, New York, the Best Western Plus Victor Inn & Suites offers guests an escape into comfort and convenience. Just off Route 96, our hotel is the perfect base for travelers looking to explore the Finger Lakes region, shop at the nearby Eastview Mall, or indulge in the local wineries and breweries. Our modern and well-appointed rooms, complete with plush bedding, ensure a restful night's sleep, while our complimentary hot breakfast provides the perfect start to your day. Whether you're here for business or leisure, you can unwind in our heated indoor pool or stay active in our fully-equipped fitness center. With our friendly staff dedicated to making your stay exceptional, the Best Western Plus Victor Inn & Suites is more than just a place to stay—it's a gateway to the best of Victor and the surrounding beauty of upstate New York. 

Best Western Plus Victor Inn & Suites

Nestled in the picturesque town of Macedon, New York, Microtel Inn & Suites by Wyndham Macedon offers a welcoming retreat for travelers seeking comfort and convenience. With its strategic location along NY-31, the hotel provides easy access to the Finger Lakes region, making it an ideal hub for tourists eager to explore the natural beauty and attractions of the area.

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Microtel Inn & Suites by Wyndham Macedon

Welcome to Hampton Inn Brockport, a haven of comfort and convenience located just moments away from the charming historic village of Brockport, NY. Nestled at 4873 Lake Rd N, our hotel offers the perfect blend of cozy accommodations and warm hospitality, ensuring a memorable stay for both business and leisure travelers. Each of our spacious rooms is equipped with modern amenities, including free high-speed internet and a comfortable Hampton bed, guaranteeing a restful night's sleep. 

Kick start your day with our complimentary hot breakfast featuring a variety of healthy and indulgent options. Stay active in our fitness center or unwind in our indoor pool. For those visiting SUNY Brockport or exploring the scenic Erie Canal, our prime location offers easy access to the best local attractions. At Hampton Inn Brockport, we're committed to providing you with an exceptional stay, filled with genuine service, comfort, and convenience. Experience the beauty of upstate New York with us! 

Hampton Inn Brockport

Escape to The Lake House on Canandaigua, where unparalleled luxury meets the serene beauty of upstate New York's Finger Lakes. Nestled along the picturesque shores of Canandaigua Lake, our hotel offers an oasis of relaxation enriched by a warm, welcoming atmosphere that feels like home. Each meticulously designed room boasts breathtaking views, inviting guests to unwind and indulge in the comfort and elegance that define their stay. Whether you're exploring the lush vineyards, embarking on a culinary journey at our acclaimed on-site restaurant, or finding peace at our world-class spa, The Lake House caters to every desire. Our exceptional service and attention to detail ensure that from the moment you arrive, your experience is nothing short of extraordinary. Let The Lake House on Canandaigua be your retreat to relish memorable moments and create new traditions amidst the natural beauty of the Finger Lakes. 

Hispanic Heritage Celebration Day 2026

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