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Dallas Open Move to The Star in Frisco for 2025

Dallas Open Move to The Star in Frisco for 2025
A unique partnership between GF Sports & Entertainment and the Dallas Cowboys will bring the franchise known worldwide for football into the realm of professional tennis. With its recently announced upgrade to an ATP 500-level tournament, the Dallas Open will bring pro tennis players from around the world to Ford Center at The Star in Frisco – the Dallas Cowboys World Corporate Headquarters and Training Facility, starting in 2025.
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Visit Frisco
The East-West Shrine Bowl Unveil One-Of-A-Kind Football Trading Cards

The East-West Shrine Bowl Unveil One-Of-A-Kind Football Trading Cards
The East-West Shrine Bowl, the oldest college football all-star game in the country, unveiled one-of-a-kind football trading cards featuring North Texas football legends who have participated in the historic game. Commemorative cards for Pro Football Hall of Famers Bob Lilly, “Mean” Joe Greene, Roger Staubach and Randy White were unveiled as part of a photo-opt at The Star on Wednesday, October 25, 99 days before the 99th annual East-West Shrine Bowl.
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Visit Frisco
Sports Business Journal: Best Sports Business Cities

Sports Business Journal: Best Sports Business Cities
The Dallas Metroplex, including Frisco, Dallas, Fort Worth, and Arlington, has been named the Best Sports Business City in America. #SportsCityUSA is proud to play a role in the region achieving this designation.
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Visit Frisco
Happy National Girls and Women in Sports Day

Happy National Girls and Women in Sports Day
Happy National Girls & Women in Sports Day to all of the incredible women who make #SportsCityUSA special. We are inspired by the limitless potential, confidence, and strength you bring to the teams that call #FriscoTX home.
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Visit Frisco
Score Big with Unforgettable Experiences in Sports City USA

Score Big with Unforgettable Experiences in Sports City USA
Frisco has sports and lots of them. From professional to recreational, international to youth competitions, when it comes to athletics, you can find them here.
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Visit Frisco
Universal Parks and Resorts is coming to Frisco, TX! (Official Press Conference, January 11, 2023)

Universal Parks and Resorts is coming to Frisco, TX! (Official Press Conference, January 11, 2023)
Universal Parks & Resorts announces a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with young children. Universal Parks & Resorts selected the city of Frisco, in North Texas, as the area for this new concept given the city’s growing population and ability to attract businesses to the area.
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Visit Frisco
Frisco Means Football

Frisco Means Football
Check out Frisco’s lineup of marquee games to round out the football season!
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Visit Frisco
20 FREE Things to Do in Frisco, Texas

20 FREE Things to Do in Frisco, Texas
The best things in life are free. And here in Frisco, we’re inclined to agree!
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Visit Frisco
New Short-Term Mid-Week Incentive

New Short-Term Mid-Week Incentive
Looking to host an event in Sports City USA in 2022? Check out our new incentive for mid-week business.