Visit Frisco

Frisco Badminton brings the fast-growing niche sport into Sports City USA’s lineup 🏸

Sixteen Olympic-level courts, built to host regional and national tournaments, tap into badminton’s booming U.S. following, filling hotel rooms and rounding out the city’s roster alongside football, soccer, and golf.

The Memory-Making Business: Innovation & the Fan Experience with the Frisco RoughRiders

In this special episode of The Playeasy Warmup, Kerri sat down with Scott Burchett, General Manager of the Frisco RoughRiders, to talk about how Riders Field has grown into far more than a baseball stadium – welcoming nearly a million visitors a year across just 69 home games.

From Small Town To Thriving Sports Destination

“It was a vision that one day, this small town of Frisco would become a thriving sports destination.” – Charlotte Jones Anderson

Inside PGA Frisco: The Road to the 2027 PGA Championship | Jason Mengel, PGA Frisco

In this episode of The Playeasy Warmup, Kerri sat down with Jason Mengel, PGA Championship Director, on-site at the PGA of America’s new headquarters in Frisco, Texas – home to two championship golf courses, a 76,000-square-foot putting green, a lit short course, and the PGA District’s retail and dining corridor.

Sports City USA is the ultimate golf destination

Your ultimate golf getaway is par for the course here in Sports City USA ⛳

Visit Frisco Launches Creator Studio Ahead of FIFA World Cup 2026

Visit Frisco has launched a new program welcoming podcasters and digital creators from around the world to its network of Creator Spaces across the city ahead of FIFA World Cup 2026™. This initiative offers rare access to multiple recording studios in Frisco, including some within the destination’s premier sports facilities, allowing creators to capture the energy and excitement of this global event just a kick away from where matches are set to be played.

Sports City USA runs on girl power! 💪

From Dallas Pulse and Dallas Cowboys Cheerleaders to our incredible coaches, front office staff, event coordinators, interns, youth athletes, and even Daisy from the Frisco RoughRiders – the women behind (and in front of!) the game make Frisco, TX shine. ✨

Dallas Pulse Electrify Sports City USA

North Texas is about to light up! 🔥 Dallas Pulse, the region’s first women’s pro volleyball team, is bringing Major League Volleyball action to Comerica Center in Visit Frisco, TX. This isn’t just a game

Sports City USA Welcomes Dallas Renegades

The Dallas Renegades are officially joining the Sports City USA lineup at Toyota Stadium in 2026!

Frisco welcomes the Dallas Pulse to Sports City USA

Major League Volleyball has announced North Texas’ first professional women’s volleyball team, which will call Comerica Center in Frisco home beginning in the 2026 season.

Where Greatness Grows: Inside Frisco, Sports City USA

In Frisco, Texas, sports aren’t just entertainment. They’re the foundation of a community fondly known as Sports City USA. And now, the story of how this city became a global sports hub is being told in a bold new way through Where Greatness Grows, a dynamic new docuseries from Visit Frisco.

Now Streaming: ‘Where Greatness Grows: The Story of Sports City USA’

In Sports City USA, success doesn’t just happen. Greatness grows. Frisco, Texas is where dreams take root and innovation is celebrated. Here, talent is nurtured in a world-class sports ecosystem built with intention. Discover how Frisco became Sports City USA and why the world’s biggest sports organizations call it home. Grab your popcorn, subscribe to our YouTube channel, and dive into the story of Where Greatness Grows, streaming now!

It’s Here: The Story of Sports City USA

In Sports City USA, success doesn’t just happen. Greatness grows. Frisco, Texas is where dreams take root and innovation is celebrated. Here, talent is nurtured in a world-class sports ecosystem built with intention. 

Official Trailer – Where Greatness Grows: The Story of Sports City USA

🍿Game on! The story of Sports City USA drops on YouTube Sept. 25. Hit subscribe and stay in the action.

Where Greatness Grows: The Story of Sports City USA

Sports City USA wasn’t built in a day. Our story took time, sacrifice, collaboration, and unstoppable ambition.

What Is Banana Ball and Why Everyone’s Going Bananas for It

Savannah Bananas are redefining baseball as entertainment. ABC News calls it “a fast-paced, rowdy version of baseball designed to delight and entertain fans.” It’s been featured in major outlets including ESPN+, HBO, 60 Minutes, The New York Times, and The Wall Street Journal. It’s a viral craze fans are lining up for, and newcomers are learning about as videos fill feeds and TV screens across all demographics.

Your Banana Ball Weekend in Frisco, TX

Get ready to paint the town yellow—because Banana Ball is coming to Frisco, Texas, and it’s more than just a game. It’s a weekend experience like no other.

Frisco Taking on Major Events So Far in 2025

Mid-year check and already Frisco has hosted top talent, international powerhouses, leading ladies, and the next generation of sports stars. Known as Sports City USA, Frisco, Texas features the facilities, hotels, and offsites for a successful event in a convenient location just north of Dallas. 

Find Gold at the National Soccer Hall of Fame

⚽️Step into soccer history at the National Soccer Hall of Fame, where the legends of the game come to life! Located inside Toyota Stadium, this interactive experience is perfect for fans of all ages🏆

Hit the Green in Sports City USA

It’s more than just an unrivaled sports ecosystem that makes Frisco, Texas a world-class events destination