Victus Advisors was founded in 2012 with a clear mission: to provide independent, data-driven venue consulting that helps communities, teams, and developers make informed decisions. What started as a vision in the mountain town of Park City, Utah, has evolved into a nationally respected firm specializing in sports, recreation, entertainment, and performing arts venues. Our journey began when Brian Connolly — an expert in market research, financial advisory, and strategic planning — recognized a gap in the industry. Too many projects were built on unrealistic expectations, with financial risks and operational challenges often overlooked. Victus Advisors was created to change that. Fast forward to today, and our firm has led feasibility studies, economic impact analyses, and strategic planning efforts for some of the most recognizable venues in the country.

Victus Advisors

Maxwell's Little Bar is now open at 328 W 200 S #102 (Across the hall from Vosen's Bakery).

Maxwell's The Little Bar

Rainbow Ryders, Inc. is the premier and largest hot air balloon business serving the Southwest since 1983, with offices in Albuquerque, Phoenix, and Colorado Springs and forty balloons in our fleet. Our pilots have flown more than 50,000 hours, serving more than 750,000 passengers. All our pilots are FAA-certified and have nearly 200 years of combined experience. We are also the only “Covid Safe Practice” Certified hot air balloon ride company. Pilot expertise and commitment to safety are two important reasons why Rainbow Ryders has been the official hot air balloon ride provider for the Albuquerque International Balloon Fiesta® since 1999. Our founder and president Scott Appelman was the originator and organizer of the Fiesta’s Balloon Glow from 1987 – 1992, an event that is one of the most popular today. He also organized the event’s Special Shapes Rodeo and Albuquerque Aloft and won the Heritage Award from the Albuquerque International Balloon Fiesta as well as the Tourism Hall of Fame award from the Tourism Association of America.

Rainbow Ryders Hot Air Balloon Co.

The largest lake west of the Mississippi, covering 2,100 square miles, with an average depth of 13 feet. The deepest point is 34 feet. Only the Dead Sea has a higher salt content than the Great Salt Lake. The lake’s salinity varies, but percentages have been as high as 27%. Yes, you really can float in the Great Salt Lake!

Great Salt Lake

Jordanelle State Park is located in a picturesque mountain setting near Heber City. The park offers an array of recreation opportunities near the Wasatch Front. Camping, boating, swimming, fishing, and hiking are some of the activities to do at this very popular park. Anglers fish for trout, bass, and perch. The park offers two recreation areas, Hailstone and Rock Cliff. Hailstone is a large developed campground and day-use area on the west side of the reservoir, and is a favorite location of boaters and RV campers. Many of our campsites offer water and electric hook-ups.

Jordanelle State Park

Airport location open 24/7. Visit Avis.com for great deals! Hilton City Center within walking distance of Salt Palace (801-359-2177). Murray (801-685-9482). Sandy (801-523-3596). For rates and reservations [click here](https://www.avis.com/en/reservation/make-reservation)

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Learn more about our[Best Rate Guarantee.](https://www.avis.com/en/products-and-services/services/best-rate-guarantee) and the [Best Car Deals in the US](https://www.avis.com/en/offers/us-offers)

**Our Vision** "We will lead our industry by defining service excellence and building unmatched customer loyalty."

**Our Mission** "We will ensure a stress-free car rental experience by providing superior services that cater to our customers' individual needs...always conveying the 'We Try Harder®' spirit with knowledge, caring and a passion for excellence."

**Our Values**

Integrity

We will honor all commitments to our customers, employees and shareholders. We will conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior. We will communicate openly and frequently, sharing what we know, when we know it.

Respect for the Individual

We will treat each person with whom we work with respect, professionalism and dignity. We will communicate expectations to employees, and provide honest and timely feedback on performance. We will embrace a diversity of ideas, cultures, ethnicities, and backgrounds to enhance our promise and value to customers. We will provide career development opportunities for employees who show initiative, and performance results to help them individually manage their careers to maximize their potential.

Quality

We will place the interests of our customers first. We will be dedicated to providing an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers We will ensure that the "We Try Harder®" philosophy underlies everything we do and shines through in our service to customers.

Teamwork

We will work as one cohesive team from the smallest unit to the organization as a whole. We will develop and retain leaders who continually raise the bar, provide direction, remove barriers and empower people to successfully accomplish goals. We will maintain a caring and supportive work environment that fosters a sharing of ideas, skills and resources.

Community Responsibility

We will be active participants in our communities and encourage employee involvement in civic and charitable activities. We will be role model business leaders in the countries and communities in which we operate. We will develop and implement business practices consistent with safeguarding the environment.

Avis Rent A Car

Great Salt Lake State Marina offers spectacular views of sunsets over the Great Salt Lake, a search and rescue operations center, and provides marina access for sailors, sculling enthusiasts, other boaters, and bird watchers. A remnant of ancient Lake Bonneville, the Great Salt Lake covers more than 2,000 square miles and is two to seven times saltier than the ocean. The lake attracts more than 257 species of birds, depending on the season, and is a major stop for millions of migratory birds. Park Hours: April - September, sunrise to sunset; October - March, 8 a.m. to 5 p.m.; no holiday closures Located 16 miles west of Salt Lake City off Exit 104 on Interstate 80.

Great Salt Lake Marina

All photos by Outdoor Project Contributor, Brant Hansen

| **Pros:** Trees, vistas, long season **Cons:** Flat trail, often busy. **Congestion:** Moderate **Preferable Season(s):** Spring, Summer, Fall **Day-Use/Parking Pass Required:** Not Required **Dogs allowed?:** Yes | **Total Distance:** 7.70 mi (12.39 km) **Terrain Difficulty:** GREEN **Trailhead Elev.:** 5,151 ft (1,570 m) **Net Elev. Gain:** 1,159 ft (353 m) **Trail Uses:** Hiking, Biking **Trail type:** There-and-back/Loop |
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The Mueller Park Trail offers a great change in pace from most of the mountain bike rides in the Salt Lake City area. It’s low elevation keeps it open late season, but the thick tree cover keeps it cool during the summer. The trail is not technical or challenging, which makes it a great trail for the family. Although there is parking at the trailhead itself, it’s limited enough that you may want to park on the street at the entrance to the park. From there it’s a quick pedal until you see the trailhead on a bridge over the stream. Soon you’ll be climbing through deep pines that lead into an abundance of plant life that is rarely seen in this area. The trail drops deep into draws that are full of poplar, cottonwoods, aspens, ferns, and undergrowth. Then it winds through pines, cuts through scrub oak, and swings you out and across the grass covered ridges, only to repeat the process over and over again.

Mueller Park Trail Mountain Bike Ride to Big Rock

Utah’s first and only premiere indoor/outdoor beach volleyball venue!

Sand Bar

The Corner Canyon Trail System is a fantastic recreational area near Salt Lake City that is mainly used for mountain biking but also allows foot traffic, dogs, and horseback riding. The trail system is butted up against the Wasatch mountains in the city of Draper in the southeast corner of the Salt Lake Valley. Tucked between developments is a free and wide open swath of doubletrack and singletrack to explore without having to leave the suburbs. With its low altitude, the riding season starts earlier and lasts longer than many Wasatch mountain biking trails. The average difficulty of the trails is moderate with a few more technical sections, meaning this is a place that everyone who loves to ride should try.

Corner Canyon Trail System

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