Myrtle Beach Regional Sports Alliance

Things Are Getting Even Better at The Beach

The best champions don’t rest on their laurels – they keep getting better. 

Engine named presenting sponsor of ESPN Events’ Myrtle Beach Bowl

ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.

Why The Beach Is the Golf Capital of the World

Myrtle Beach, South Carolina, didn’t earn the moniker Golf Capital of the World by accident.

Why Sports Are Better at The Beach

What do the World’s Strongest Man, the PGA TOUR, and the American Cornhole League have in common? They all have recently hosted major events in Myrtle Beach, South Carolina.

Why Teams Love Staying at The Beach

Myrtle Beach, South Carolina, is called The Beach by locals and millions of annual travelers for a reason. This place feels like a beach home away from home; that’s why athletes, their families and fans love making the trek to events here. With more than 157,000 guest rooms, travelers can find accommodations that perfectly suit their needs.

Myrtle Beach’s Premier Sports Venues Set the Pace

In a destination where the surf meets the sidelines, Myrtle Beach continues to prove it’s more than just a beach town—it’s a sports tourism powerhouse. This year marks a major milestone moment with the Myrtle Beach Sports Center celebrating its 10th anniversary, while the newly renamed Steyers Athletic Complex unveils major renovations and brand-new turf across all nine fields.

The Beach is a Golfers Paradise. Here’s Why.

For decades, golfers from near and far have flocked to the legendary courses of Myrtle Beach, South Carolina. Today, the golf scene at The Beach is stronger than ever – and with 80+ golf courses to discover, it truly rewards repeat visits. 

How the Myrtle Beach Regional Sports Alliance’s Media-Driven Events Elevate the Destination

Winter in Myrtle Beach is more than serene beaches and holiday festivities—it’s also a season of world-class sports events that elevate the destination to a global stage. Anchored by three major events with extensive ESPN coverage, Myrtle Beach transforms its quieter months into a bustling hub of tourism and media activity.

2024 Myrtle Beach Bowl to feature Coastal Carolina and UTSA

MYRTLE BEACH, SC – The Coastal Carolina Chanticleers and UTSA Roadrunners are set to meet in the fifth edition of the Myrtle Beach Bowl on Monday, Dec. 23 at 11:00 a.m. ET, on ESPN. The game will be played at Brooks Stadium on the campus of Coastal Carolina University in Conway, SC.

Why People Can’t Stop Playing at The Beach

There’s no doubt that Myrtle Beach, South Carolina, is one of the most entertaining beach destinations in the country. There is truly something for every kind of traveler to enjoy, so whether you’re hosting a youth tournament, a large-scale competition or a niche event, you can be sure your athletes, families and fans will have endless options for entertainment after the final whistle.

The Beach Is Where Every Sport Can Call Home

What do competitive sports and 19 million annual vacationgoers have in common? They belong at The Beach – Myrtle Beach, South Carolina. Over the years, Myrtle Beach has proved it has the facilities for major competition, from gymnastics meets to PGA Tour events, and the popular beach destination continues to raise the bar.

The Best Place for Post-Game Food: The Beach

Myrtle Beach, South Carolina, has cemented itself over the years as a true-blue foodie destination. The 2,000-plus area restaurants have it all: fresh seafood, Southern classics, Lowcountry favorites and chef-driven fare. When the final whistle blows and the stands clear, there are endless options for athletes, fans and families.

From the Beach to the Stadium: Myrtle Beach’s Journey as a Premier Sports Destination

Myrtle Beach is more than just a beach destination—it’s a sprawling sports haven that extends across 60 miles of South Carolina coastline, encompassing two counties and 14 distinct cities and towns. Each city, including North Myrtle Beach and Myrtle Beach itself, has its own unique atmosphere and dedicated sports tourism facilities. Learn more about the Myrtle Beach sports experience here!

2024 MYRTLE BEACH CLASSIC GENERATES $15.4 MILLION IN ECONOMIC IMPACT

The inaugural Myrtle Beach Classic, the first ever PGA TOUR event held in Myrtle Beach, not only marked a significant milestone in the history of professional golf, but also generated a substantial economic impact for the region known as “The Golf Capital of the World.”

The Most Accommodating Accommodations Are at The Beach

The Beach – also known as Myrtle Beach, South Carolina – prides itself on being 60 miles where you belong. So when it comes to finding accommodations for sporting events, your athletes, families and fans have no shortage of options where they can feel at home.

Why You Can’t Beat The Beach – Myrtle Beach, South Carolina

Myrtle Beach, South Carolina, is on a roll. The destination – lovingly referred to as “The Beach” – has quickly become one of the top host cities for sporting events. Last fall, they hosted NCAA men’s basketball and football events with the Myrtle Beach Invitational and the Myrtle Beach Bowl, and most recently, they hosted the Myrtle Beach Classic, an official PGA TOUR event.

Visit Myrtle Beach to Host Second Boost at the Beach

Visit Myrtle Beach will host the second annual Boost at the Beach collegiate esports competition from March 8–10 at The Hangout in Myrtle Beach with double the number of participating schools as the inaugural edition. Teams include two South Carolina universities in Clemson and South Carolina along with Harrisburg (Pennsylvania), George Mason, Georgia State, Maryville,

World’s Strongest Man Competition Returns to Myrtle Beach in 2024

IMG has announced the 47th World’s Strongest Man competition will return to Myrtle Beach, South Carolina, from May 1–5, 2024. In partnership with Visit Myrtle Beach, next year’s competition will again take place at the Oceanfront at Burroughs & Chapin Pavilion Place, following a four-day schedule that includes two days of qualifiers and a two-day

5th Annual Myrtle Beach Invitational Bracket Announced

The bracket for the fifth annual Myrtle Beach Invitational has been released as the 2023 in-season tournament will be played November 16, 17 and 19 at the HTC Center on the campus of Coastal Carolina University in Conway, S.C. Read more here!

Visit Myrtle Beach Welcomes New PGA Tour Stop

A new PGA Tour tournament, the Myrtle Beach Classic sponsored by Visit Myrtle Beach, will debut in 2024 as part of a four-year agreement establishing the event was announced May 10 during a ceremony at The Dunes Golf and Beach Club. The Myrtle Beach Classic will be part of the PGA Tour’s 2024 FedExCup regular